Brand Tone

positive, uplifting, and accessible

Brand Values

• •Positivity
• •Originality
• •Accessibility
• •Quality

Best Practices

• •Always Maintain a Positive and Uplifting Tone: Every piece of communication, from social media captions to email responses, should reflect the brand's core mission of spreading smiles.
• •Use Clear and Simple Language: Avoid jargon and overly artistic or complex language to ensure the brand remains accessible and welcoming to a wide audience.
• •Highlight the "Why" Behind the Art: Consistently communicate the intention behind the artwork, which is to bring joy and positivity to the viewer.
• •Emphasize Originality and Quality: Remind the audience that they are purchasing unique art and high-quality prints from an independent artist.
• •Engage with a Friendly and Approachable Voice: When interacting with customers or followers, use a conversational and warm tone that aligns with the welcoming nature of the brand.

Social Perception

that of a creative and positive art-focused brand. The offerings are seen as joyful and are intended to be uplifting.

Copy Examples

• •Brighten up any room with a bloom that lasts forever. Our new 'Sunny Day' print from the Okay Bouquet series is here to spread some serious joy. #GoodGriefStudio #OkayBouquet #ArtThatSmiles
• •Your walls are calling for a splash of happiness! Discover the vibrant and positive art prints from Good Grief Studio. Perfect for adding a personal touch to your space.
• •Original Art & Positive Prints to Make You Smile. Welcome to Good Grief Studio.
• •An original piece by Jahn Page, this painting is a unique expression of color and form, created to bring a sense of wonder and happiness into your home.
• •A little something to make you smile from Good Grief Studio.