Brand Tone

friendly, enthusiastic, community-focused, and knowledgeable

Brand Values

• •Community: Fostering a sense of community among gamers is a core aspect, evident through their hosting of events and creating welcoming play spaces.
• •Accessibility/Inclusivity: Their mission is "To introduce as many people to the joy of table top games through our welcoming play spaces, events and premium retail stores. We strive to foster communities of gamers from all walks of life."
• •Passion for Games: A genuine enthusiasm for tabletop gaming shines through their product selection, event hosting, and content.
• •Customer Service: Positive reviews highlight good service and prompt delivery.

Best Practices

• •Embrace Enthusiasm: Use exclamation points judiciously, and let genuine excitement for games shine through in your wording. Phrases like "epic," "awesome," "dive in," and "unleash" can convey this.
• •Focus on "You" and "Community": Address the audience directly and use inclusive language like "we," "us," and "our community." Highlight shared experiences and the joy of playing together.
• •Keep it Approachable: Avoid overly technical jargon where possible, or explain it clearly. The goal is to be welcoming to both seasoned gamers and newcomers.
• •Use Action-Oriented Language: Encourage engagement with calls to action like "Join us," "Grab your copy," "Share your thoughts," and "Discover."
• •Maintain a Positive and Welcoming Vibe: Ensure all copy reflects a friendly and inclusive environment, reinforcing the message that "You are welcome here."

Social Perception

Generally viewed as a reliable and well-stocked retailer with a strong community presence, particularly in Australia. The brand is perceived as a significant player in the tabletop gaming retail and community space, especially within Australia.

Copy Examples

• •New Product Arrival (Social Media): "Your next game night obsession has arrived! 🎲✨ Unbox [Game Name] with us and dive into a world of [brief, exciting description of game]. Grab your copy online or in-store and let the adventures begin! #NewRelease #[GameName] #TabletopGames #GoodGames"
• •Event Promotion (Email/Social Media): "Calling all [Game Type, e.g., Dragon Masters, Card Slingers]! Join us this Friday at 7 PM for an epic [Event Name] night at Good Games! Friendly competition, awesome community, and maybe even some new rivals? 😉 Sign up link in bio! #GameNight #Community #[EventName] #GoodGamesEvent"
• •General Engagement (Blog/Social Media): "What's that one game you can always count on to bring everyone to the table? Share your go-to tabletop hero in the comments below! We love hearing what our amazing community is playing! 👇 #TabletopTalk #GoodGamesCommunity #FavoriteGame"
• •About Us Snippet (Website): "More than just a store, Good Games is your friendly local hub for all things tabletop! We're passionate about bringing people together through the joy of gaming, offering everything from the latest releases to dedicated spaces for you to play and connect. Come say hi – you're welcome here!"
• •Product Recommendation (Website/Newsletter): "Looking for your next co-operative challenge? Or maybe a fast-paced party game to get everyone laughing? Our game experts have picked [Game Name] as a must-try this month! Perfect for [target audience/occasion]. Discover why we love it! #StaffPick #BoardGameGeek #[GameRecommendation]"