Brand Tone

Passionate & Authentic, Knowledgeable & Educational, Trustworthy & Transparent, Responsible & Conscious, Community-Oriented & Approachable, Engaging & Modern

Brand Values

• •Sustainability
• •Traceability
• •Quality
• •Transparency
• •Community Connection
• •Integrity & Experience

Best Practices

• •Lead with Passion, Support with Facts: Share your enthusiasm for the ocean and quality seafood, but always back it up with verifiable information about your sustainable practices and traceability.
• •Emphasize "Fisherman-to-Consumer": Consistently highlight that the seafood comes directly from experienced fishermen who care about their catch and the marine environment. This builds trust and authenticity.
• •Educate, Don't Just Sell: Use copy to inform consumers about the importance of sustainability, what makes your methods different, and how they can make conscious seafood choices.
• •Maintain Transparency: Be open and honest about your fishing methods, sourcing locations (as much as feasible while protecting fishing grounds), and the journey of the seafood. The QR code traceability is a powerful tool to reinforce this.
• •Use Inclusive and Community-Focused Language: Frame your brand as part of a larger community effort to support sustainable practices and connect people with their food source. Adapt the level of formality slightly for different platforms (e.g., more conversational on TikTok) while keeping core values consistent.

Social Perception

The brand is perceived positively, emphasizing sustainability and traceability. Customers likely view GoodFish Seafood as a provider of premium, ethically sourced seafood, appealing to conscious consumers. Their active presence suggests they are seen as a modern brand that is accessible and willing to connect directly with its audience. The commitment to "low volume, high quality" and being "fisherman owned" likely contributes to a perception of authenticity and dedication.

Copy Examples

• •From Our Boats to Your Table. At GoodFish Seafood, we're not just suppliers; we're fishermen. Experience the true taste of Canada's North Pacific with wild, sustainable seafood you can trace right back to the source. Because knowing your food is as important as enjoying it.
• •Meet the jewels of the BC coast! Our wild spot prawns are caught with meticulous care using low-impact traps, ensuring sustainability and unmatched quality. Scan the QR code to see their journey. Available live for a limited season – taste the ocean's best, responsibly.
• •Behind every GoodFish fillet is a commitment to healthy oceans. We use only hook and line or trap methods, minimizing bycatch and protecting marine ecosystems. It’s more than just fishing; it’s our promise for a fishful future. #GoodFishSeafood #SustainableSeafood #Traceability #WildCaught #KnowYourFisherman
• •Nearly two decades on these waters have taught us one thing: the ocean gives its best when treated with respect. GoodFish Seafood was born from a deep love for the sea and a desire to share its bounty responsibly with our community. We're proud to bring you traceable, sustainable, and truly good fish.
• •Day in the life on the North Pacific! Bringing you the freshest, most sustainable seafood means hard work, passion, and a whole lotta respect for these waters. #GoodFishCo #CommercialFishing #SustainableFishing #BCSeafood #OceanLove