Brand Tone

Professional and Expert, Friendly and Approachable, Community-Focused and Supportive, Aspirational and Stylish, Trustworthy and Established, Modern yet Timeless

Brand Values

• •Quality
• •Customer Service Excellence
• •Perfect Fit and Tailoring
• •Building Relationships
• •Integrity and Trust
• •Passion for Menswear
• •Community Support

Best Practices

• •Always Be Client-Centric: Frame your copy around the customer's needs, aspirations, and special occasions. Use "you" and "your" frequently. Emphasize how your service and products will benefit them (e.g., "ensure *you* look and feel exceptional," "help *you* create the perfect look").
• •Highlight Expertise with Approachability: Share your knowledge about tailoring, fit, and style in a way that is informative but also easy to understand and friendly. Avoid overly technical jargon unless explaining its benefit. TikTok videos giving tips are a good example.
• •Showcase Real People and Stories: Feature customer photos (with permission) and testimonials. This reinforces community connection and trust, making the brand more relatable. Their Facebook and Instagram feeds do this well.
• •Maintain a Tone of Understated Confidence and Quality: Your language should reflect the quality of your products and service without being arrogant. Words like "expert," "premium," "award-winning," and "timeless" can be used effectively when backed by substance.
• •Infuse Local Pride and Community Spirit: Regularly mention your location (Carlisle, Cumbria) and connect with local events or news where appropriate. This strengthens your position as a valued local independent retailer. Emphasize your long-standing service to the community.

Social Perception

Highly Regarded Locally, Go-To for Special Occasions, Expert and Knowledgeable Staff, Quality Provider, Community Contributor

Copy Examples

• •Headline (Website/Social Media): Your Journey to Impeccable Style Starts Here. Body: At Goodfellows Menswear, it's more than just a suit; it's the confidence you wear. From your wedding day to landmark events, our expert stylists in Carlisle are dedicated to finding your perfect fit and timeless look. Book your personal consultation today and experience the award-winning Goodfellows difference. #GoodfellowsMenswear #CarlisleSuits #TailoredPerfection
• •Instagram Post (Focus on Weddings): Saying 'I Do' to the Perfect Suit. 🤵✨ We know how important your big day is. That's why our wedding suit experts at Goodfellows Menswear offer personalized consultations to ensure you and your groomsmen look and feel exceptional. From classic tailoring to modern trends, discover your dream wedding attire with us. Tap the link in bio to book your appointment! #WeddingSuits #GroomStyle #CarlisleWeddings #GoodfellowsMenswear #MensFormalWear
• •TikTok Video Script (Short, engaging): (Scene: Quick cuts of stylish suit details, a friendly stylist interacting with a customer, a happy customer looking in the mirror) Voiceover/Text Overlay: Level up your look? Goodfellows Menswear, Carlisle. Expert advice. Perfect fit. Unforgettable style. New store coming soon – bigger, better, same great service! #SuitUp #MensFashion #Carlisle #GoodfellowsStyle #ShopLocal
• •Facebook Ad (Local Targeting - Promotion): Carlisle Grooms: Your Perfect Day, Perfectly Styled! 🎩 Book your wedding party with Goodfellows Menswear and the Groom Goes Free! Experience award-winning service and an unmatched selection of wedding suits. Let our family help yours look its best. Offer details in-store. Visit us on Warwick Road! #CarlisleMenswear #WeddingOffer #GroomGoesFree #SupportLocalCarlisle
• •Pinterest Pin Description: Timeless Tweed & Sharp Silhouettes. Explore our curated collection of men's suits, featuring premium tweeds, classic checks, and contemporary cuts from leading designers. Whether for a wedding, the races, or making a statement, find your signature style at Goodfellows Menswear, Carlisle. #MensSuits #TweedSuit #ClassicMenswear #GoodfellowsMenswear #StyleInspo