Brand Tone

Purposeful and Principled, Curated and Sophisticated, Warm and Story-driven, Inspirational and Aspirational, Transparent and Trustworthy, Joyful and Accessible

Brand Values

• •Sustainability
• •Ethical Production
• •Good Design
• •Positive Impact
• •Community
• •Transparency
• •Inclusivity and Diversity

Best Practices

• •Lead with Purpose: Always connect product descriptions and brand messaging back to Goodee's core values of good design, good people, good impact. Explicitly mention ethical sourcing, sustainability, or the positive impact of a purchase.
• •Tell the Story: Highlight the artisans, the craftsmanship, and the journey of the products. Use narrative to create an emotional connection and showcase the good people behind the good design.
• •Emphasize Quality and Longevity: Position products as timeless investments rather than fleeting trends. Use language that conveys durability, craftsmanship, and thoughtful design intended to last.
• •Maintain an Optimistic and Empowering Voice: While acknowledging challenges like overconsumption, frame Goodee as a positive solution. Inspire consumers by showing how their choices can contribute to a better world.
• •Be Transparent and Informative: Clearly communicate the sustainable and ethical attributes of products. Use certifications (like B Corp, Climate Neutral) and specific details about materials or production processes to build trust and educate the consumer.

Social Perception

A trusted destination for ethical and sustainable goods, High-quality and design-focused, Purpose-driven and impactful, Authentic and story-rich, A leader in conscious commerce

Copy Examples

• •Headline: Designed for Good. Crafted for Life. Body: At Goodee, every piece tells a story of conscious creation. Discover homewares that blend timeless design with a deep commitment to our planet and its people. Because true beauty endures, responsibly. Call to Action: Explore the Collection
• •Headline: More Than a Marketplace. A Movement. Body: Join a community dedicated to mindful living. Goodee brings together artisans, ethical brands, and discerning shoppers who believe in the power of good design to shape a better world. Call to Action: Discover Our Makers
• •Headline: The Goodee Stamp: Your Assurance of Ethical Elegance. Body: Each item in our collection is transparently sourced and thoughtfully vetted for social and environmental impact. From heritage crafts to innovative sustainable designs, shop with confidence and purpose. Call to Action: Learn About Our Impact
• •Headline: Curating a Kinder, More Beautiful World. One Thoughtful Piece at a Time. Body: We believe in less, but better. Our curated selection of lifestyle goods is designed to last, bringing enduring style and a positive footprint to your home. Call to Action: Shop Sustainably
• •Headline: Stories Woven In. Purpose Designed Out. Body: Go beyond the product. Connect with the hands that made it and the values that shaped it. Goodee champions the artisans and innovators building a more equitable and sustainable future. Call to Action: Read Their Stories