Brand Tone

Energetic & Vibrant, Inclusive & Welcoming, Empowering & Bold, Authentic & Edgy, Playful & Fun, Educational & Supportive

Brand Values

• •Self-Expression & Individuality
• •Creativity & Artistry
• •Inclusivity & Community
• •Vegan & Cruelty-Free
• •Hair Health
• •Quality & Performance
• •Sustainability
• •Happiness & Confidence

Best Practices

• •Embrace Energetic & Positive Language: Use active voice, vibrant adjectives, and empowering verbs. Keep sentences relatively concise and impactful, especially on social media. Avoid overly formal or subdued language.
• •Champion Individuality & Self-Expression: Frame products as tools for personal storytelling and confidence. Use inclusive pronouns ("you," "we," "our community") to foster a sense of belonging. Highlight the "why" behind coloring hair – the feeling, the identity, the fun.
• •Be Authentically Edgy (But Approachable): Incorporate a touch of playful rebellion and rock-and-roll spirit, true to the brand's roots with Hayley Williams. This can be through witty remarks, bold statements, or referencing music/alternative culture where appropriate, without being alienating.
• •Prioritize Key Values in Messaging: Regularly weave in mentions of "vegan," "cruelty-free," "hair-healthy formulas," and the community aspect. This reinforces what the brand stands for and resonates with target consumers.
• •Speak the Language of Your Community: Engage with current slang (when appropriate and authentic), use emojis to convey emotion (especially on Instagram and TikTok), and adopt a conversational, friendly tone as if speaking to a peer. Actively listen to and incorporate user-generated content and language.

Social Perception

Positive Association with Hayley Williams, Loved for Vibrant and Unique Colors, Appreciation for Vegan and Cruelty-Free Stance, Strong Community Focus, Product Efficacy - Mixed but Generally Positive, Seen as a Premium, Rockstar-Grade Product, Educational Content is Valued, Accessibility

Copy Examples

• •Your Vibe. Your Color. Your Crew. 🤘 Unleash your inner artist and paint your story loud. Good Dye Young is more than just hair color; it's a celebration of YOU. Vegan, cruelty-free, and always #beautifullyobnoxious. Tag your color squad!
• •Dare to go [Color Name]? This isn't just dye, it's your next statement. Our pro-grade, hair-healthy formula delivers intense, long-lasting vibrancy while keeping your locks conditioned. Express every shade of you. Vegan & Cruelty-Free, always.
• •Ready for a Hair Revolution? ✨ Express Yourself with GDY! *(Body Snippet):* Hey Changemaker! Life’s too short for boring hair. Dive into a world of limitless color possibilities with Good Dye Young. Create, inspire, and turn heads – all while being kind to your hair and the planet. Shop the rainbow...
• •Stop scrolling, start creating! 🛑 Good Dye Young is here to fuel your self-expression. Vibrant colors? Check. Vegan & Cruelty-Free? Always. Hair that screams YOU? Absolutely! What color are you rocking next? #GoodDyeYoung #HairTransformation #ColorfulHair
• •YOU are the masterpiece. 🎨 Share your #GDYlooks and join our global family of vibrant souls. Inspire and be inspired. Because at Good Dye Young, every color tells a story, and we want to hear yours.