Brand Tone

Wellness-focused & Informative, Approachable & Playful/Enthusiastic, Community-Oriented & Authentic, Modern & Conscious

Brand Values

• •Health & Wellness
• •Natural Ingredients & Transparency
• •Innovation & Quality
• •Enjoyment without Compromise
• •Community & Connection

Best Practices

• •Embrace "Earthy Enthusiasm": Combine a genuine passion for wellness and natural ingredients with an upbeat, approachable, and slightly playful tone. Avoid overly clinical or dry language. Let the "good dirt" name inspire a grounded yet joyful voice.
• •Lead with Benefits, Support with Facts: Start with how the product makes the customer *feel* (energized, focused, healthy gut) and then briefly explain *why* (10g fiber, specific mushrooms, prebiotics). Keep it concise and easy to understand.
• •Keep it Real & Relatable: Use language that resonates with a health-conscious but busy audience. Acknowledge the desire for enjoyable treats that don't derail wellness goals. Share real stories and user experiences when possible.
• •Visually Align Tone: Ensure that the visual elements (colors, imagery, video style) on social media and the website complement the earthy, natural, yet modern and vibrant tone of the copy.
• •Educate Gently: While the ingredients are functional and perhaps new to some, avoid overwhelming jargon. Explain terms like "adaptogens" or "prebiotics" simply or focus on their tangible benefits. Make wellness feel accessible and inviting, not intimidating.

Social Perception

Positive & Innovative, Emerging & Appreciated, Functional & Beneficial, Associated with Wellness Trends, Slight Brand Identity Confusion (Potential)

Copy Examples

• •Headline: Sip Your Way to a Happy Gut. ✨ Body: Meet good dirt® prebiotic soda! Packed with 10g of plant fiber and a powerhouse of adaptogenic mushrooms, it’s the delicious boost your gut, brain, and immune system have been craving. Taste the goodness, feel the difference. #GoodDirtGoodGut #MushroomMagic
• •Headline: Finally, a Soda That Loves You Back. ❤️ Body: Tired of sugary drinks with zero benefits? good dirt® is changing the game. Our bubbly prebiotic sodas are low in sugar, big on flavor, and full of functional fungi to keep you shining from the inside out. Which flavor will be your new fave? #DrinkGoodDirt #HealthySodaSwap
• •Headline: Rooted in Nature, Crafted for You. 🌿 Body: At good dirt®, we believe in the power of the earth. That’s why our prebiotic sodas are made with real fruit, natural ingredients, and beneficial mushrooms like Lion's Mane & Reishi. Fuel your day the clean way. #FungiPowered #RealIngredientsRealTaste
• •Headline: Brain Fog, Begone! Hello, Happy Focus. 🧠 Body: Need a mental pick-me-up without the jitters? good dirt® sodas are infused with adaptogens known to support clarity and focus. Deliciously smart hydration for your busy life. #AdaptogenBoost #MindFuel
• •Headline: Join the good dirt® Tribe! 👋 Body: We're more than just a drink; we're a community passionate about wellness that feels good and tastes amazing. Follow us @drinkgooddirt and share how you’re making every sip count! #GoodDirtCommunity #WellnessJourney