Brand Tone

Professional & Expert, Responsible & Ethical, Collaborative & Supportive, Trustworthy & Reliable

Brand Values

• •Sustainability & Social Responsibility
• •Quality & Innovation
• •Partnership & Collaboration
• •Integrity & Purpose
• •Security & Reliability
• •Accessibility

Best Practices

• •Prioritize Purpose: Always lead with the "why" behind the service or product. For GoodDev, this means emphasizing sustainability, social responsibility, and ethical practices in every relevant piece of copy.
• •Maintain Professional Expertise: Use clear, confident language that reflects deep knowledge in web development and digital solutions. Avoid overly casual slang while still being approachable.
• •Be Transparent and Trustworthy: Clearly communicate about security, reliability, and data privacy, reinforcing the brand's commitment to responsible practices.
• •Speak to Your Niche Audience: Tailor language to resonate with non-profits, NGOs, and sustainability-focused businesses. Highlight benefits that matter most to them (e.g., impact, reach, secure fundraising).
• •Show, Don't Just Tell: Use case studies, client testimonials (like those already on gooddev.fr), and specific examples of projects to demonstrate the brand's values and capabilities in action, rather than just stating them.

Social Perception

Clients perceive them as reliable, fast, helpful, and innovative. Emphasis on working with sustainable and non-profit sectors likely positions them positively among audiences who value social and environmental responsibility. As a software development house, their direct public perception among the general populace might be limited, with their reputation being more prominent within their specific client industries and the tech community.

Copy Examples

• •Empowering Purpose-Driven Organizations with Responsible Web Solutions. At GoodDev, we craft innovative and secure digital experiences for partners committed to a sustainable future.
• •More Than Code. We are GoodDev: a collective of expert developers dedicated to providing meaningful web and software solutions. We collaborate closely with non-profits, educational institutions, and eco-conscious businesses to build a better digital world, responsibly.
• •Your Mission, Amplified Online. Discover our tailored e-commerce solutions, designed to help non-profits and sustainable brands thrive. Secure, intuitive, and built with your unique purpose in mind.
• •Partner with GoodDev. Let's build a resilient and impactful digital presence for your organization. Contact us for a consultation on sustainable web development.
• •Beyond the Bottom Line: Why Ethical Tech Matters for Your Brand's Future.