Brand Tone

Friendly and Welcoming, Upbeat and Positive, Passionate, Playful and Energetic, Community-Focused

Brand Values

• •Quality
• •Customer Experience & Happiness
• •Community
• •Authenticity & Passion
• •Creativity
• •Friendliness

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., Friendly, Upbeat, Passionate, Welcoming, Playful), common phrases, words to use/avoid, and the general feeling your copy should evoke. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Good Day Cafe's audience likely appreciates positivity, quality, and a sense of community. Tailor language to resonate with them, keeping it authentic and relatable.
• •Use "We" and "You" Actively: Employ "we" to speak from the brand's collective personality (e.g., "We love bringing you...") and "you" to directly address and engage the customer (e.g., "What will you try today?"). This fosters a conversational and inclusive feel.
• •Inject Personality Consistently: Whether it's through enthusiastic language, relevant emojis (where appropriate, like on social media), or playful questions, ensure the brand's unique personality shines through in all written communication, from social media captions to menu descriptions.
• •Review and Refine: Regularly review your copy across all platforms. Does it sound like Good Day Cafe? Is it consistent? Read it aloud to catch awkward phrasing or tones that don't align. Get feedback and be open to tweaking your approach to keep the voice fresh and authentic.

Social Perception

A Top Brunch Destination in Bath, Vibrant and Trendy, High Quality, Friendly and Welcoming, Community-Oriented, Authentic

Copy Examples

• •Instagram Post (Image of a new brunch dish): Sunshine on a plate! ☀️ Our new [Dish Name] is here to make your day even brighter. Packed with fresh, local goodies and a whole lotta love. Who are you sharing this with? Tag your brunch buddy! #GoodDayCafeBath #BathBrunch #NewMenuJoy #EatLocalBath
• •TikTok Video Caption (Fast-paced video of coffee making): Your daily dose of good vibes, brewed fresh! ☕️✨ Watch the magic happen. What’s your go-to Good Day coffee order? Let us know! 👇 #GoodDayCafe #CoffeeMagic #BathCoffee #LatteArtFun #MorningBoost
• •Website Homepage Snippet: Welcome to Good Day Cafe – your happy place in Bath for awesome Aussie-inspired brunch, killer coffee, and the friendliest vibes. We're all about good times and great food, made with love and the best local ingredients. Come say hi!
• •Email Newsletter Subject Line (Promoting a weekend special): Hey Sunshine! ☀️ Your Weekend Just Got Tastier at Good Day Cafe!
• •In-Cafe Signage (Near the entrance): Good Food, Good Coffee, Good Mood. You’re in the right place! 😊 Come on in and let’s make today a good day.