Brand Tone

Friendly, Enthusiastic, and Wholesome

Brand Values

• •Quality and Indulgence
• •Community and Local Identity
• •Passion and Authenticity
• •Customer Happiness
• •Growth and Resilience

Best Practices

• •Lead with Enthusiasm: Use positive, high-energy words and a genuinely excited tone. Incorporate exclamation points and emojis where appropriate to reflect a friendly, approachable voice.
• •Use Rich, Sensory Language: Describe products with words that evoke taste and texture, such as 'fudgy,' 'gooey,' 'melty,' and 'buttery,' to make the copy as indulgent as the treats themselves.
• •Anchor the Brand in Bath: Regularly mention the brand's local roots. Phrases like 'from our Bath bakery' or 'an independent Bath business' reinforce authenticity and community connection.
• •Tell Your Story: Weave the founder's story and the brand's journey into your content. Highlighting that it is a female-led, independent business adds a compelling, personal layer to the brand narrative.
• •Focus on the Feeling: The brand sells more than just cakes; it sells happiness and comfort. Frame your copy around the positive feeling customers get from your products—a 'good day,' a 'perfect treat,' or a 'moment of joy.'

Social Perception

Overwhelmingly positive, perceived as offering high-quality products in a welcoming atmosphere, regarded as a beloved local gem, and visually appealing.

Copy Examples

• •Sunshine in a box! ☀️ Meet our new Lemon & White Chocolate Blondies, baked with love right here in the heart of Bath. Zesty, gooey, and guaranteed to make your day better. Available online now!
• •It all started in 2018 with a simple mission: to serve up moments of joy. From Steph’s kitchen to our lively Bath bakery, we’ve been pairing great coffee with indulgent, handmade treats ever since. We’re powered by a love for baking and the amazing community we call home.
• •Hey, you! The weekend is calling and it’s asking for chocolate. Our fan-favourite Mixed Brownie Box is restocked and ready to be delivered to your door. Treat yourself—you’ve earned it!
• •Packing up another box of happiness for a lucky customer! From our Bath bakery to your home, with love. ❤️ Who wants the next one?
• •Never have a bad day again. Subscribe to our monthly treat box and get a curated selection of our gooiest brownies and bakes delivered automatically. It’s your monthly dose of delicious.