Brand Tone

Approachable and Friendly, Informative and Transparent, Aspirational yet Attainable, Reassuring and Trustworthy, Playful and Lighthearted

Brand Values

• •Health and Wellness
• •Transparency
• •Sustainability
• •Quality and Authenticity
• •Enjoyment and Simplicity
• •Female Empowerment

Best Practices

• •Prioritize Approachability: Use clear, simple language. Avoid overly technical wine jargon that might intimidate the average consumer. Focus on the enjoyment and experience of the wine.
• •Emphasize Benefits, Not Just Features: Instead of just saying "low sugar," explain what that means for the consumer (e.g., "fits your wellness goals," "no sugar crashes," "feel good tomorrow"). Connect the "clean" aspects to the consumer's desire for a healthier, more transparent lifestyle.
• •Maintain Authenticity and Transparency: Be honest about your processes and ingredients. If discussing the "clean" aspect, clearly define what it means for *your* brand, focusing on minimal intervention, organic farming, and lack of unwanted additives.
• •Infuse Positivity and Lifestyle Aspiration: Use uplifting and positive language. The copy should evoke feelings of well-being, enjoyment, and the kind of balanced, healthy lifestyle your target audience aspires to.
• •Be Consistent Across Platforms, Adapting to Nuances: While the core tone remains, slightly adapt the expression for different channels. For example, Instagram and TikTok might allow for more playful and visual storytelling, while the website blog can be more in-depth and informative, but the underlying friendly and trustworthy voice should persist.

Social Perception

Positive for Health-Conscious Consumers, Trusted Source for "Clean" Wine, Good Quality and Taste, Part of a Growing Trend, Some Skepticism Around the "Clean Wine" Label (Industry/Expert View)

Copy Examples

• •Headline: Sip, Savor, and Shine. No Unwanted Extras. Body: Enjoy wine that loves you back. Good Clean Wine is crafted with minimal intervention and nothing artificial, so you can toast to today and feel great tomorrow. Pure, delicious, and made for your vibrant life. #GoodCleanWine #SimplyBetterSips
• •Headline: Your Evening Unwind, Redefined. Body: Who says a healthy lifestyle and a glass of wine can't go hand in hand? Our Italian-made wines are low in sugar, vegan, and free from added sulfites. Just pure, delicious flavor. Pairs well with good company and peace of mind. #GoodCleanFun #WellnessWine
• •Headline: Transparency in Every Bottle. Taste the Difference. Body: We believe you deserve to know what’s in your wine. That’s why Good Clean Wine is made with sustainably farmed grapes from Italy and minimal intervention. It’s the honest, simply delicious choice for a cleaner pour. Discover your new favorite. #KnowYourWine #DrinkClean
• •Headline: From Italian Vineyards, With Love (and Nothing Else). Body: Imagine a wine so clean, you can taste the sunshine and the care that went into every grape. That's Good Clean Wine. No added sugars, no unnecessary additives, just the pure expression of Italian winemaking. Feel good about what's in your glass. #ItalianMade #PureWine
• •Headline: Raise a Glass to Feeling Good. Body: Life’s too short for groggy mornings. Our wines are made to be enjoyed, without the worry of hidden extras. Perfect for your mindful moments and everyday celebrations. Cheers to good taste and good health! #GoodCleanLiving #ZeroCompromiseWine