Brand Tone

Helpful, Eco-Conscious, Reliable, Professional, Friendly, Approachable

Brand Values

• •Sustainability/Eco-Friendliness
• •Customer Satisfaction & Service
• •Supporting Local Businesses
• •Quality and Range
• •Innovation and Solutions-Oriented

Best Practices

• •Prioritize "Eco-Conscious" Language: Consistently use terms like "sustainable," "eco-friendly," "biodegradable," "compostable," "planet-friendly," and "responsibly sourced." Explain the benefits of these choices clearly and simply.
• •Maintain a Helpful and Supportive Voice: Frame copy around solving customer problems and making their transition to or continued use of eco-packaging easy. Use phrases like "We're here to help," "Let us guide you," and focus on benefits like "peace of mind."
• •Emphasize Australian Roots and Community Support: Where appropriate, remind customers that they are supporting an Australian-owned business that in turn supports other local businesses. This fosters a sense of community and trust.
• •Be Clear, Direct, and Professional: While friendly, ensure the copy is also clear about product specifics, service offerings (like fast shipping, satisfaction guarantee), and the practical benefits of choosing Good Choice Packaging (e.g., "quickly, efficiently and affordably").
• •Showcase Expertise with Approachability: Leverage the "ex-hospitality professionals" angle to build credibility, but ensure the language remains accessible and not overly technical. The tone should be knowledgeable yet easy to understand for a diverse business audience.

Social Perception

Positive Customer Feedback, Eco-Friendly Champion, Australian-Owned, Knowledgeable (Ex-Hospitality Staff)

Copy Examples

• •Headline: Go Green Without the Guesswork. Your Sustainable Packaging Partner is Here. Body: Running a business is demanding. Choosing eco-friendly packaging shouldn't be. At Good Choice Packaging, we offer a massive range of high-quality, sustainable options, from compostable coffee cups to biodegradable takeaway containers. Get your supplies quickly, affordably, and with the planet in mind. Make the Good Choice today!
• •Headline: Aussie Owned, Planet Approved. Packaging That Cares. Body: Support local AND make a difference. Good Choice Packaging is your Australian-owned source for top-quality, eco-friendly packaging. We’re passionate about providing businesses like yours with sustainable solutions that don’t compromise on performance. Fast shipping Australia-wide.
• •Headline: Never Run Low on Green: Fast, Reliable Eco-Packaging. Body: Keep your business running smoothly with Australia's trusted supplier of eco-friendly packaging. From barista essentials to bakery boxes, we’ve got your needs covered. Enjoy same-day dispatch before 12 pm AEST and our 100% satisfaction guarantee. Quality products, great prices, and a healthier planet – that’s the Good Choice promise.
• •Headline: Smart Packaging. Happy Planet. Happy Customers. Body: Elevate your brand with packaging that reflects your commitment to quality and sustainability. Our extensive selection of eco-friendly options, including custom prints, helps your business shine while reducing its environmental impact. Let our team of ex-hospitality pros help you find the perfect fit.
• •Headline: Make the Switch Simple: Eco-Friendly Packaging for Every Business. Body: Ready to embrace sustainability? Good Choice Packaging makes it easy. We offer a huge range of compostable, biodegradable, and recyclable packaging solutions, perfect for cafes, restaurants, and businesses of all sizes. Plus, with our friendly service and expert advice, you’ll find exactly what you need.