Brand Tone

Encouraging & Positive, Informative & Educational, Authentic & Passionate, Friendly & Approachable, Purpose-Driven

Brand Values

• •Sustainability
• •Environmental Responsibility
• •Natural & Non-Toxic
• •Quality & Efficacy
• •Accessibility & Empowerment
• •Community
• •Transparency

Best Practices

• •Develop a Brand Voice Guide
• •Focus on "Why"
• •Use Inclusive and Encouraging Language
• •Maintain Authenticity
• •Review and Adapt

Social Perception

Positive & Trusted, Impactful, High Quality, Mission-Aligned, Community-Oriented

Copy Examples

• •Ready to make a simple swap with a big impact? ✨ Our Beeswax Food Wraps are lovingly made to keep your food fresher for longer, all while saying goodbye to single-use plastic. Join the Good Change movement and wrap your world in goodness! #GoodChange #SustainableLiving #PlasticFree #EcoKitchen #SmallChangesBigImpact
• •Meet your new cleaning superhero! 💪 Our [New Product Name] All-Purpose Cleaner is powered by nature's best, cutting through grease and grime without any harsh chemicals. Just pure, plant-based goodness for a sparkling clean home and a healthier planet. Good for your home, good for Earth. What's not to love? #GoodChangeStore #NaturalCleaning #EcoFriendlyHome #PlantPowered
• •Little Changes, Big Waves 🌊 + A Special Treat Inside!
• •Create a Healthier Home, Naturally. Discover effective, eco-friendly essentials that make a Good Change easy and joyful. Shop Sustainable Swaps Today!
• •Tired of plastic? Here are 3 super easy Good Changes you can make today! 💚 1. Ditch the cling film for reusable wraps. 2. Refill your cleaners, don't rebuy plastic. 3. Choose natural fibres for your scrubbing. Small swaps, big difference! ✨ #GoodChange #EcoHacks #ZeroWaste #SustainableSwaps