Brand Tone

Warm, Playful, and Trustworthy

Brand Values

• •Unconditional Love
• •Pet Well-being First
• •Joyful Moments
• •Quality & Integrity
• •Community

Best Practices

• •Create a Brand Voice Chart: Develop a simple internal document that shows what the brand tone sounds like and what it doesn't. For example: We are: Warm, Playful, Encouraging. We are not: Clinical, Sarcastic, Condescending. This helps all writers stay aligned.
• •Speak Like a Friend, Not a Corporation: Write copy as if you were talking to a fellow pet lover. Use "you" and "we." Ask questions. Share in their excitement and address their concerns with empathy.
• •Balance Playfulness with Clarity: While puns and cute pet slang are great for engagement on social media, ensure that product descriptions, FAQ pages, and transactional emails are crystal clear. The "Trustworthy" aspect of the tone must lead when clarity is essential.
• •Let Your Values Guide Your Content: Before posting, ask if the content aligns with the core brand values. Does it celebrate the pet-owner bond? Does it prioritize pet well-being? This ensures every piece of content, from a meme to a product launch, feels authentic to the brand.
• •Engage with Your Community in the Brand Voice: How you reply to comments, reviews, and DMs is a critical part of your brand voice. Respond to positive comments with warmth and excitement. Address complaints with empathy, transparency, and a commitment to making things right, always reflecting your trustworthy and caring values.

Social Perception

The goal is for customers and the public to perceive 'Good Boy Pet Supplies' as a cheerful, reliable, and passionate brand that is an integral part of their pet care journey. It should be seen as the go-to source for quality products and a positive community hub for fellow animal lovers.

Copy Examples

• •That 'new toy' feeling is pure magic. ✨ We live for the tail wags, the happy hops, and the zoomies that follow. Our new 'Tough Bouncer' chew toy was made for exactly these moments. Built to last, designed for fun. Get yours and unleash the joy!
• •Give your best friend the gift of sweet dreams. Our Cloud-Nine Calming Bed is designed to hug your pet, easing anxiety and providing a safe, cozy space for deep rest. Made with ultra-soft, pet-safe vegan fur and a non-slip bottom, it's more than a bed—it's a nightly cuddle. Because a well-rested pet is a happy pet.
• •A little treat for your good boy (or girl!) inside...
• •Their aim may be questionable... but their love is always true. / Good Boy Pet Supplies: For every perfectly imperfect moment.
• •For the Love of Wags, Purrs, and Happy Greets. / Thoughtfully selected pet supplies for the best friends who make our lives whole. Welcome to the Good Boy family.