Brand Tone

Authentic, Proudly Australian, Supportive, Quality-Focused, Accessible, Global, Passionate

Brand Values

• •Authenticity: Sourcing and providing genuine Australian products.
• •Quality: Ensuring products are of a high standard.
• •Supporting Australian Creators: Helping local Australian brands, artisans, and manufacturers reach a wider audience.
• •Global Accessibility: Making Australian culture and products available to international customers.
• •Customer Focus: Providing good service and efficient delivery.
• •Integrity & Fair Practices: Implied through the desire to support smaller businesses and the emphasis on quality. General consumer expectations in Australia lean towards fair practices.

Best Practices

• •Emphasize "Australian Made" Authenticity: Consistently highlight that products are genuinely sourced from Australian creators and businesses. Use phrases like "Authentically Aussie," "Genuine Australian Made," "Crafted in Australia."
• •Showcase the "Why": Weave in the brand's mission of supporting small Australian businesses and sharing Australian culture. This adds depth and resonates with customers who value ethical and supportive purchasing.
• •Use Warm, Approachable Language: Reflect the friendly, "good on ya" Aussie spirit. Keep the tone welcoming and enthusiastic, but professional. Avoid overly complex jargon.
• •Focus on Quality and Uniqueness: Stress the high standards of Australian craftsmanship and the unique nature of the products offered, distinguishing them from mass-produced alternatives.
• •Maintain a Consistent Voice Across All Platforms: Even if social media is not currently a major focus, any future development, email marketing, website updates, and product descriptions should all echo the established authentic, supportive, and proudly Australian tone. Create a simple brand voice guide for anyone writing copy.

Social Perception

Positive for Product Authenticity, Trusted Source for Aussie Goods Abroad, Limited Direct Brand Awareness (as "Good Aussie Stuff" retail), Perceived as Specialist

Copy Examples

• •Headline: Real Aussie Goodness, Delivered to Your Door. Body: From Melbourne's laneways to the Queensland coast, we're bringing the best of Australian-made quality straight to you. Discover unique gifts, natural skincare, and tasty treats crafted by passionate local artisans. Support small Aussie businesses with every order.
• •Headline: Taste the Sunshine. Experience True Blue. Body: Missing a piece of home? Or curious about genuine Aussie treasures? Good Aussie Stuff curates authentic, high-quality products that tell the story of Australia. Explore our range and let us share a bit of Aussie spirit with you, wherever you are.
• •Headline: More Than Souvenirs – They're Stories. Proudly Australian. Body: Each item in our collection is a piece of Australia, lovingly made by talented creators. We believe in quality, authenticity, and supporting the dreams of Aussie businesses. Shop Good Aussie Stuff and connect with the heart of Australia.
• •Headline: Your Global Source for Genuine Australian Made. Body: Good Aussie Stuff bridges the distance, bringing exceptional Australian products from local makers to the world. From natural ingredients to handcrafted quality, discover the best our country has to offer. Fast, reliable shipping worldwide.
• •Headline: Good for You, Good for Aussie Communities. Body: We're passionate about sharing Australia's finest. That means high-quality, authentic products and a commitment to helping small local businesses thrive on the global stage. Choose Good Aussie Stuff and make a world of difference.