Brand Tone

Approachable, Passionate, and Trustworthy

Brand Values

• •Quality and Craftsmanship
• •Functionality and Practicality
• •Aesthetic and Joyful Design
• •Customer-Centricity
• •Authenticity

Best Practices

• •Always Blend Function and Emotion: Every piece of copy should balance the practical benefits (anti-theft, washable, durable) with the emotional outcome (peace of mind, joy, confidence).
• •Maintain the Personal, Founder-Led Voice: Frame communications as coming from a person, not a faceless company. Use "we" and "I" (referring to Elia, the founder) to maintain an authentic and approachable tone.
• •Emphasize "Made in Spain": This is a key differentiator that communicates quality, ethical production, and craftsmanship. It should be a consistent element in bios, product pages, and ads.
• •Incorporate Customer Language: Use words and phrases from positive customer reviews in your marketing copy (e.g., "impeccable details," "walk with peace of mind," "beautiful and practical"). This builds social proof and resonates with new buyers.
• •Focus on the "Why," Not Just the "What": Instead of just selling a bag, sell the feeling it provides: security, freedom, and the joy of owning a well-crafted item. The "attitude" in GOOD ATTITUDE is positive, confident, and carefree the copy should always reflect this.

Social Perception

The public perceives GOOD ATTITUDE as a high-quality, reliable, and charming independent brand. Customers feel they are purchasing something made with care and passion. The products are seen as a smart investment, delivering on their promises of security, durability, and style. The personal involvement of the founder is highly valued and contributes to strong customer loyalty. The brand is often discovered at design markets, adding to its artisanal and exclusive appeal.

Copy Examples

• •Your city, your rules, your peace of mind. Our anti-theft backpack is designed in Spain to accompany you on every adventure, keeping your essentials safe and your style impeccable. Ready to walk without worries? #GoodAttitude #MadeInSpain #SecureAndStylish
• •The Perfect Blend of Artisan Design and Anti-Theft Security.
• •Headline: Tired of Worrying About Your Belongings? Body: Discover the GOOD ATTITUDE anti-theft bags. Handcrafted with love in Spain, they are as beautiful as they are practical. Enjoy the city with the freedom you deserve. Shop the collection now!
• •Subject: A Gift From Our Workshop to Your Wardrobe ✨ Body: Hi [Customer Name], we believe every detail counts. That's why each GOOD ATTITUDE bag is crafted with passion and sent with care, hoping to bring a smile to your face. Thank you for supporting our dream.
• •Instagram Story Poll - Text: Which color brightens your day? Poll Buttons: Sunny Yellow vs. Ocean Blue