Brand Tone

Ethical & Conscious, Passionate & Caring, Artisanal & Quality-Focused, Community-Oriented & Friendly, Transparent, Slightly Playful & Endearing

Brand Values

• •Ethical Production
• •Sustainability & Environmental Stewardship
• •Animal Welfare
• •Handcrafted Quality & Thoughtful Design
• •Transparency
• •Community Engagement
• •Empowerment

Best Practices

• •Lead with Values: Always weave in the core values of ethical production, sustainability, animal welfare, and handcrafted quality into your messaging. Don't just sell a product; sell the story and the impact behind it.
• •Use Warm, Passionate, and Inclusive Language: Write as if you're talking to a fellow dog lover and conscious consumer. Words like "love," "care," "community," "together," "joyful," and "thoughtful" can reinforce this.
• •Be Transparent and Authentic: Share genuine stories about your artisans, the materials used, and the causes you support. Avoid overly corporate or generic language. Let the founders' passion shine through.
• •Highlight the "Handmade" and "Artisanal" Aspects: Emphasize the unique quality and craftsmanship that comes from handmade goods. Use descriptive language that appeals to the senses and underscores the care put into each item.
• •Maintain a Positive and Uplifting Voice: Focus on the positive impact the brand and its customers are making. Even when discussing serious issues like sustainability or fair wages, frame it in a hopeful and empowering way. Celebrate the joy dogs bring and the good that can be done through conscious consumerism.

Social Perception

Trusted & Respected, High-Quality Provider, Socially Responsible, Community-Focused Business, Authentic

Copy Examples

• •Instagram Post (Image: A beautifully crafted collar on a happy dog): Wrap your best friend in love, ethically made. ❤️ Our handcrafted collars aren't just stylish – they're a promise. A promise of fair wages for our talented women artisans, a commitment to sustainable materials, and a paw-sitive impact on animal rescue. #DogGoodsThatDoGood #EthicalPet #GoneToTheDogsNY
• •Website Product Description (For a recycled rope leash): Adventure awaits, sustainably! This rugged leash is handcrafted from reclaimed climbing rope, giving it a new life keeping your explorer safe. Every tug tells a story of reduced waste and support for artisans. Strong, stylish, and kind to our planet – that's the Gone to the Dogs NY way. #EcoFriendlyPup #HandmadeWithLove
• •Email Newsletter Subject Line: Paws for a Cause: Meet the Makers Behind Your Pup's Favorite Toys! (Body Snippet): At Gone to the Dogs NY, we believe every purchase can make a difference. This month, we're shining a light on the incredible women in NYC and around the globe whose skilled hands bring our unique, eco-conscious toys to life. Discover their stories and see how you're helping empower communities with every fetch and squeak!
• •In-Store Signage: Ethically Crafted, Joyfully Given. From our hands to your paws, every item in our store is made with love, respect for people, and a deep care for our planet and its pets. Thank you for supporting a dream and making a difference.
• •Facebook Ad (Carousel showing various products and artisans): More Than Just Pet Gear. It's a movement. At Gone to the Dogs NY, we're crafting a better world, one beautiful, sustainable dog product at a time. Join us in supporting women artisans, championing eco-friendly practices, and giving back to rescue heroes. Shop our collection and let your pup wear the change! #ShopEthical #NYCDogStyle #RescueLove