Brand Tone

Quirky & Playful, Friendly & Welcoming, Creative & Artistic, Community-Oriented & Supportive, Enthusiastic & Passionate

Brand Values

• •Creativity & Artistic Expression
• •Support for Local & NZ Made
• •Joy & Positivity
• •Personal Connection & Customer Service
• •Uniqueness & Eclecticism
• •Adaptability & Resilience

Best Practices

• •Embrace the Quirk: Don't be afraid to use playful language, puns (tastefully!), and a touch of humour. The name "Gone Potty" gives you permission to be a bit cheeky and fun.
• •Channel Bridget's Voice: Think friendly, enthusiastic, and approachable. Imagine you're chatting with a customer in the shop. Customer reviews repeatedly highlight her positive and entertaining personality as a key draw.
• •Highlight "NZ Made" and Local Artistry: Weave in the New Zealand connection naturally. Talk about the local artists, the inspiration drawn from NZ, and the pride in Kiwi craftsmanship. This is a strong value and differentiator.
• •Focus on Joy and Colour: Use descriptive words that evoke happiness, vibrancy, and creativity. The shop is seen as an escape from "gloom and doom."
• •Create a "Brand Voice Cheat Sheet": Develop a simple guide with core brand keywords (e.g., quirky, colourful, creative, NZ-made, friendly, unique), "words to use," and "words to avoid" to ensure anyone writing copy stays consistent with the established tone and values.

Social Perception

Highly Positive, Seen as a Local Treasure, Associated with Fun and Colour, Interactive and Engaging (Online)

Copy Examples

• •Homepage Welcome: "Step into a world of colour and creativity! Gone Potty is your happy place for unique NZ-made treasures, gorgeous gifts, and Bridget Paape's own quirky art. Warning: may cause spontaneous smiling!"
• •Product Description (for a Bridget Paape ceramic): "Straight from Bridget's studio (and her ever-so-slightly potty imagination!) comes this vibrant [Product Name]. Handcrafted with a splash of Kiwi spirit and a whole lot of love, it's the perfect piece to brighten your day or gift to someone special who deserves a bit of cheer."
• •Social Media Post (Instagram - with a fun video of Bridget painting): "Studio shenanigans in full swing! 🎨 Bridget's channeling her inner art-magician today. What colourful creation will appear next? P.S. If you hear giggling, it's just the art coming to life (or maybe just Bridget!). #GonePottyNZ #NZArt #CreativeFun #SupportLocalNZ #DunedinArtist"
• •Email Newsletter Subject: "Unleash Your Inner Artist (or Just Find a Really Cool Gift!) 🤩"Body Snippet: "Hey art lovers and gift-giving gurus! Whether you're itching to get your hands dirty in our (soon-to-be-relocated!) ceramic studio or searching for that perfectly unique, NZ-proud pressie, Gone Potty's got the goodies to make your heart sing. Come see what colourful wonders Bridget has been cooking up!"
• •"About Us" Snippet: "We're a little bit potty, a whole lot creative, and madly in love with New Zealand art! Led by our resident artist and chief smile-spreader, Bridget Paape, Gone Potty is more than just a gift shop – it's a celebration of colour, Kiwi talent, and the joy of finding something truly special. We believe in supporting local, spreading happiness, and never taking life too seriously. Thanks for stopping by our little corner of creative chaos!"