Brand Tone

Passionate & Enthusiastic, Health-Conscious & Informative, Friendly & Approachable, Playful & Creative, Trustworthy & Transparent

Brand Values

• •Health & Wellness
• •Quality
• •Transparency
• •Natural & Clean Eating
• •Customer Focus & Community
• •Passion

Best Practices

• •Embrace Enthusiasm & Playfulness: Use a vibrant, energetic voice. Incorporate playful language, puns (like the brand name itself), and exclamations where appropriate. Don't be afraid to show genuine excitement for the products.
• •Prioritize Health & Transparency: Always highlight the natural, minimal ingredients. Clearly communicate the "free-from" aspects (gluten-free, no processed sugars, no additives). Educate consumers about the benefits of these choices.
• •Tell the Story: Weave in elements of Michelle's journey and the brand's "why." This personal touch builds trust and resonates with consumers who value authenticity and supporting passionate founders.
• •Focus on Flavor & Experience: While health is key, don't forget the deliciousness. Use descriptive, sensory language to convey the taste and texture of the nut butters. Highlight the joy and versatility of using the products.
• •Maintain a Friendly & Approachable Demeanor: Write as if you're talking to a friend. Be open, honest, and inviting. Encourage interaction and build a community around the love for wholesome, tasty nut butters.

Social Perception

Positive for Taste and Quality, Appreciated for Health Focus, Seen as a Small, Passionate Business, Innovative Flavors, Concerns about Consistency (Occasional), Engaging and Fun

Copy Examples

• •Headline: Stop settling for blah. Go Nuts for Flavor! Body: Tired of nut butters packed with stuff you can't pronounce? At Gone Nuts, we believe in real food. Just dry-roasted nuts, a touch of raw honey, and a whole lotta love. Taste the difference pure ingredients make. #GoNuts #RealFood #HealthyIndulgence
• •Headline: Fuel Your Adventures the Gone Nuts Way! Body: Whether you're hitting the trails or conquering your to-do list, our all-natural nut butters give you the delicious, clean energy you need. Made with 5 ingredients or less, and zero processed sugars. Grab a jar and get going! #CleanEnergy #NutButterLove #AdventureFuel
• •Headline: From Our Kitchen to Yours: Pure, Simple, Delicious. Body: Michelle, our founder and Head Nut Crusher, is a mom and exercise physiologist who got tired of "healthy" snacks full of junk. That’s why Gone Nuts butters are handcrafted in small batches with ingredients you can trust. Because your family deserves the best. #SmallBatchGoodness #FamilyFriendly #NaturallyDelicious
• •Headline: Why Go Nuts? Because Life's Too Short for Boring Butter! Body: Say goodbye to bland and hello to BOLD! Our unique nut butter flavors like 'Cin City Cashew' and 'Stay Salty Cashew' are here to rock your tastebuds. All the fun, none of the fakes. What flavor will you try first? #FlavorExplosion #GoneNutsCompany #HealthyTreats
• •Headline: The Secret's Out: Healthy Can Be Irresistible! Body: We've cracked the code on guilt-free indulgence. Gone Nuts butters are gluten-free, packed with goodness, and free from processed sugars and yucky additives. Spread it, spoon it, love it! Join the Gone Nuts family. #HealthyHabits #GuiltFreePleasure #NutButterPerfection