Brand Tone

Enthusiastic, Friendly, Down-to-Earth, Relatable, Sales-Oriented but Passionate, Informal, Conversational, Adventurous, On-the-Go

Brand Values

• •Family/Personal Connection
• •Unique Style/Individuality
• •Comfort
• •Customer Engagement
• •Entrepreneurial Spirit

Best Practices

• •Embrace the "Fun, Funky, Boho, Comfortable" Mantra: Ensure all copy, from social media captions to product descriptions, reflects these core stylistic elements. Use lively adjectives and an enthusiastic tone.
• •Highlight the Mother-Daughter Story: Consistently weave in the family aspect. This adds warmth, relatability, and a personal touch that resonates with customers. Phrases like "your favorite mother-daughter duo" or "from our family to your closet" can be effective.
• •Use Inclusive and Welcoming Language: Given the name, be extra mindful to foster a sense of an inclusive community around the *style* (bohemian, free-spirited) rather than leaning into potentially problematic interpretations of "gypsy." Focus on terms like "free spirit," "wanderer," "adventurous soul."
• •Be Authentic and Conversational: Continue the current TikTok style of speaking directly and casually to the audience. Avoid overly formal or corporate language. Share behind-the-scenes moments and real-life applications of the clothing.
• •Address the Name (Proactively or if Questioned): Given the potential for the term "gypsy" to be controversial, it would be prudent to have a thoughtful approach. This might involve: Internally, re-evaluating the name for long-term brand health. If keeping the name, focus branding on the "nomadic spirit of fashion discovery" or "going off the beaten path for unique styles," carefully steering clear of cultural appropriation or perpetuating stereotypes. This needs to be handled with extreme sensitivity and awareness.

Social Perception

For a Niche Audience, Positive within its Community, Potential for Misinterpretation/Offense

Copy Examples

• •✨ Fresh finds just landed at Gone Gypsy! ✨ Get ready to turn heads with our latest collection of fun, funky, and oh-so-comfy boho treasures. Perfect for the free spirit in you! Come see us at [Event Name/Location] this weekend or DM to snag your fave! #GoneGypsyBoutique #BohoChic #FunkyFashion #NewArrivals #ShopSmall
• •Unleash your inner adventurer with our 'Wanderer's Charm' jacket! 💃Each piece tells a story with its unique [mention specific detail, e.g., embroidery, patchwork]. It's not just a jacket, it's a statement. Comfortable enough for all-day wear, funky enough to stand out. Get yours and let your spirit roam free! #BohoStyle #UniqueFinds #GoneGypsy
• •Hey y'all! Kathy here from Gone Gypsy! 👋 Check out this STUNNING [item, e.g., A Rare Bird duster] – talk about fun, funky, AND comfy! We're obsessed! 😍 Perfect for [occasion, e.g., your next festival, a night out, just feeling fabulous]. We're at [Location/Event] today, come say hi and try it on! #OOTD #BohoVibes #MotherDaughterBusiness #GoneGypsy
• •Howdy, Gypsy Souls! 🤠 Mark your calendars! The Gone Gypsy Boutique mother-daughter team is packing up our funkiest treasures and heading to [Event Name] in [City] from [Date] to [Date]! Come find your next favorite boho piece – we can’t wait to see your smiling faces! #GoneGypsyOnTheRoad #BohoBoutique #EventAlert
• •Welcome to Gone Gypsy Boutique, where fun, funky, and free-spirited style is a family affair! We're a mother-daughter duo passionate about finding unique boho pieces that make you feel amazing and comfortable. From vibrant patterns to eclectic accessories, we believe fashion should be an adventure. Thanks for joining our journey! xo, [Mother's Name] & [Daughter's Name]