Brand Tone

Approachable & Friendly, Empowering & Confident, Practical & Helpful, Enthusiastic & Passionate

Brand Values

• •Quality & Durability
• •Ease of Use & Convenience
• •Affordability & Value
• •Customer Satisfaction
• •Nail Health
• •Style & Self-Expression

Best Practices

• •Stay Positive and Enthusiastic: Use upbeat language and express genuine excitement for the products and the customer's experience.
• •Emphasize Ease and Empowerment: Continuously highlight how simple the products are to use and how they enable customers to achieve professional results themselves, saving time and money.
• •Be Relatable and Friendly: Use a conversational style. Address customers directly (using "you" and "your"). Incorporate emojis where appropriate, especially on social media.
• •Focus on Benefits, Not Just Features: Explain *how* the features (e.g., semi-cured gel, no dry time) benefit the customer (e.g., saves time, long-lasting, looks professional).
• •Incorporate Social Proof Authentically: Weave in customer testimonials and user-generated content naturally to build trust and reinforce brand values like quality and satisfaction. Always ensure permissions are obtained.

Social Perception

Positive & Trusted, Effective Product, Good Alternative to Salons, Responsive Customer Service

Copy Examples

• •Headline: Bye-Bye Salon, Hello Gorgeous Nails! ✨ Body: Get salon-quality manicures in minutes, right from your couch! Our easy-to-apply nail wraps last up to 3 weeks – no fuss, no drying time, just flawless nails you'll love. Ready for your "I did them myself!" moment?
• •Headline: Your Secret Weapon for Perfect Nails (It's Hello Nails!) 😉 Body: Tired of chipped polish and expensive salon visits? Discover the joy of Hello Nails! Our durable, stunning nail wraps give you a confidence boost that lasts. So easy, you'll wonder how you lived without them!
• •Headline: Life’s Too Short for Boring Nails! 🎉 Body: Unleash your inner nail artist with our vibrant collection of designs. From chic solids to dazzling glitters, Hello Nails makes it simple to switch up your style and express yourself. Get ready for compliments!
• •Headline: Finally! Nail Wraps That *Actually* Last. 💪 Body: We get it. You're busy! That's why Hello Nails are designed for real life. Gardening, typing, washing up – our wraps stay put and look fabulous for weeks. Join the thousands of happy hands!
• •Headline: Healthy Nails + Stunning Manicure? Yes, Please! 😍 Body: Give your nails a break without sacrificing style. Hello Nails wraps are gentle on your natural nails and easy to remove. Experience beautiful, long-lasting results and feel good about your choice.