Brand Tone

Friendly and Approachable, Knowledgeable and Caring, Trustworthy and Reliable, Community-Focused

Brand Values

• •Comfort and Well-being: Prioritizing shoes that are not only stylish but also beneficial for foot health.
• •Quality: Offering durable footwear made from good materials.
• •Customer Service Excellence: Providing personalized, knowledgeable, and patient assistance to customers.
• •Expertise: Demonstrating a deep understanding of footwear, fitting, and common foot concerns.
• •Tradition and Trust: Leveraging their 30+ years as a family-owned business to build credibility.

Best Practices

• •Prioritize 'Comfort' and 'Care' in Your Language: Consistently use words that evoke feelings of ease, support, well-being, and attentive service (e.g., 'cushioned,' 'supportive,' 'gentle,' 'expert advice,' 'we listen').
• •Emphasize Expertise with a Friendly Touch: Share knowledge about foot health, shoe construction, and fitting in an accessible, non-intimidating way. Position staff as helpful experts, not just salespeople.
• •Highlight the Family Business & Local Connection: Remind customers of your long-standing presence in the community and the personalized care that comes with a family-run business. This builds trust and a sense of local pride.
• •Be Solution-Oriented in Product Descriptions: Focus on how the features of the shoes solve customer problems (e.g., 'Perfect for all-day wear if you're on your feet,' 'Designed to alleviate pressure points,' 'Roomy toe box for added comfort').
• •Maintain a Conversational and Engaging Voice on Social Media: Ask questions, respond promptly and warmly to comments, and share content that feels relatable and genuine, reflecting the in-store friendly atmosphere.

Social Perception

Customers view them as a reliable source for comfortable, high-quality footwear, especially for those with specific fitting needs or a preference for comfort-oriented brands. The exceptional and knowledgeable customer service is a frequently highlighted strength. They are seen as a trusted local business.

Copy Examples

• •Headline: Step into 30 Years of Comfort & Care. Body: At Gommess Shoes, we're more than just a shoe store; we're your local, family-owned footwear experts, dedicated to finding you the perfect fit for ultimate comfort and style. Visit us in Norwood or Hyde Park! Call to Action: Discover Your Perfect Pair Today!
• •Headline: Happy Feet, Happy You! 😊 Body: Don't let uncomfortable shoes ruin your day. Our new collection from [Brand Name] offers incredible arch support and cushioning, so you can walk on clouds. Because your feet deserve the best! Call to Action: Shop New Arrivals Now!
• •Headline: Orthotic-Friendly Never Looked So Good. Body: Finding stylish shoes that work with your orthotics can be a challenge. At Gommess, we specialize in chic, comfortable footwear that accommodates your needs without compromising on style. Let our experts help! Call to Action: Explore Our Orthotic Range.
• •Headline: Your Local Comfort Specialists in SA. Body: For over three decades, our family has been helping South Australians find their sole mates. Experience personalized service and discover quality brands like Ziera, FRANKiE4, and Cabello that love your feet back. Call to Action: Visit Gommess Shoes!
• •Headline: Tired of Aching Feet? We Can Help! Body: Our experienced team understands foot health. We'll take the time to find the perfect shoe with the right support and fit for your unique needs. Say goodbye to discomfort and hello to happy walking! Call to Action: Get Your Free Fitting Consultation!