Tono de Marca

Practical, Authoritative, and Direct. The language is utilitarian, prioritizing clear information over creative flair, with an element of enthusiasm for the history and uniqueness of the items.

Valores de Marca

• •Authenticity and History: Emphasis on genuine, vintage, original, and authentic products, often military-issued surplus.
• •Quality and Durability: Products built to last and perform in harsh conditions, including modern equipment and battle-tested surplus.
• •Functionality and Utility: Focus on practical use for outdoor adventures, survival, or unique style, highlighting functional features.
• •Global Variety: Offering a wide range of surplus clothing and gear selection from countries all over the world.
• •Customer-Centric Service: Commitment to responsive communication, fast shipping, transparency, and clear policies (e.g., taxes, returns).

Mejores Prácticas

• •Lead with Utility: Always focus on the practical benefit of the product using clear, direct language (e.g., "waterproof and durable field jacket" instead of "beautiful jacket").
• •Tell the Story: For surplus items, briefly mention the country of origin or history to reinforce authenticity and add character.
• •Be an Authoritative Guide: Continue creating educational content (blog posts, social media) like "how-to" guides or gear comparisons to build trust and position the brand as an expert.
• •Maintain a Direct and Honest Tone: Be upfront about product conditions (e.g., "Grade A," "used but in excellent condition") and highlight transparent pricing policies to build customer confidence.
• •Use High-Quality Visuals of Gear in Action: Complement copy with photos and videos showing clothing and equipment in rugged, outdoor environments to visually communicate durability and function.

Percepción Social

GoMilitar is generally perceived as a legitimate and reliable source for military surplus, with customers praising product quality, condition, and responsive customer service. While shipping times and costs from Lithuania are noted, many customers find delivery surprisingly fast and justify the cost by the product's uniqueness and quality.

Ejemplos de Copy

• •Built for the battlefield. Ready for your adventure. This isn't just a jacket. It's a piece of history. Our genuine Swedish Army M90 Splinter Camouflage Jacket was designed for durability and function. Get yours and own an authentic piece of military heritage.
• •No Surprises at Checkout. That's a Promise. Shopping for gear from overseas? We've got you covered. For all our U.S. customers, all taxes and import fees are included in the price you see. Gear up without the hassle.
• •More Than a Bag: The Czech M85 Rucksack. Engineered for the field, this vinyl rucksack is ruthlessly practical. Waterproof, rugged, and surprisingly spacious. From a mountain trail to the city streets, carry gear you can depend on.
• •From the Swiss Alps to Your Closet. Discover the story behind our vintage Swiss Army wool blankets. Prized for their warmth and durability, these blankets are a testament to military-grade quality. Perfect for your campsite, cabin, or couch. #GoMilitar #MilitarySurplus #VintageGear
• •Gear from Around the Globe. Why settle for ordinary? We source authentic military and tactical equipment from dozens of countries. Explore our massive collection and find gear with a story.