Brand Tone

Enthusiast-focused, direct, and customer-friendly, with undercurrents of professional, established, and service-oriented.

Brand Values

• •Service & Reliability
• •Partnership
• •Growth & Expansion
• •Customer Success
• •Family-Owned Principles
• •Hard Work & Dedication
• •Personal Approach & Respect
• •Accessibility
• •Respectful
• •Accountable
• •Caring
• •Productive
• •Growth Minded
• •Stability

Best Practices

• •Emphasize Expertise & Enthusiasm: Combine the knowledge from 20+ years in the Go-Ped business with a genuine passion for the products. Copy should sound both authoritative and excited.
• •Prioritize Clarity and Action: Use clear, concise language. Make it easy for customers to find what they need and encourage them to take action (e.g., "Shop Now," "Get Your Parts").
• •Highlight Speed and Reliability (Leverage Meyer Distributing's Strength): Subtly weave in the benefits of being backed by a large, efficient distributor (fast shipping, wide availability) without losing the direct-to-enthusiast feel.
• •Maintain a Friendly & Approachable Voice: Even though it's an e-commerce site, the tone should feel like talking to a helpful expert at a local shop. Use welcoming language and offer support.
• •Showcase Customer Satisfaction: Incorporate elements of positive customer experiences (like those seen in reviews) into the copy, focusing on quality, service, and the joy of the Go-Ped experience.

Social Perception

B2B Customers (Retailers): Major, well-stocked distributor offering a wide range of products and efficient logistics. GoMeyer.com Customers (Consumers): Positive, citing good product quality, fast shipping, and responsive customer service for Go-Ped parts. Employees (Internal Perception): Mixed.

Copy Examples

• •Keep the Ride Alive! Don't let a breakdown stop the fun. Get genuine Go-Ped parts fast from GoMeyer.com – your trusted source, backed by decades of distribution expertise.
• •Your Go-Ped Adventure Starts Here. From essential repairs to performance upgrades, find everything you need at GoMeyer.com. Quality parts, expert support, and speedy delivery. Ride on!
• •Decades of Trust, Miles of Smiles. GoMeyer.com, powered by Meyer Distributing's nationwide network, delivers the Go-Ped parts you need, when you need them. Experience the difference reliability makes.
• •More Than Parts – It's a Passion. We've been in the Go-Ped business for over 20 years because we love these rides as much as you do. For expert advice and the best selection, choose GoMeyer.com.
• •Fast Shipping, Friendly Service, Go-Ped Ready. Get back to what you love. GoMeyer.com offers quick delivery on all Go-Ped essentials and a team ready to help. Order today and feel the Go-Ped thrill!