Brand Tone

Helpful and Supportive, Informative, Professional yet Accessible, Caring and Empathetic

Brand Values

• •Quality of Life: Enabling customers to live more comfortably and independently.
• •Accessibility: Providing a wide range of necessary medical products.
• •Customer Care: Striving to offer helpful service and support.
• •Reliability: Being a dependable source for medical supplies.
• •Compassion: Understanding the needs of their clientele.

Best Practices

• •Emphasize Empathy and Understanding: Always write from a place of compassion, acknowledging the challenges and needs of your customers. Use language that is supportive and reassuring.
• •Prioritize Clarity and Simplicity: Medical information and product details can be complex. Use clear, concise language, avoiding overly technical jargon where possible. If technical terms are necessary, provide brief explanations.
• •Maintain a Helpful and Informative Stance: Position your content as a resource. Offer genuine advice, tips, and insights that go beyond just selling products. This builds trust and authority.
• •Be Professional and Trustworthy: Ensure all information is accurate and that your tone conveys reliability. This is crucial when dealing with health-related products. Proofread carefully.
• •Use Positive and Empowering Language: Focus on the benefits of your products – how they enable independence, improve comfort, and enhance quality of life. Frame solutions positively rather than dwelling on limitations.

Social Perception

A specialized retailer focusing on essential medical and mobility aids. A convenient option for purchasing medical supplies online. Generally reliable, though, like any e-commerce business, individual experiences with shipping and customer service can vary. A helpful resource for individuals with specific health and mobility needs and their caregivers. The brand doesn't project a large corporate image but rather that of a dedicated supplier in the healthcare product sector.

Copy Examples

• •Rediscover your freedom and independence. Our latest mobility scooters are designed for comfort, safety, and ease of use, helping you go wherever you want to. Explore our range and find the perfect companion for your daily adventures. #GoMedical #MobilityFreedom #IndependentLiving
• •Staying active is key to a healthy lifestyle, no matter your mobility level. Even small movements throughout the day can make a big difference. Need support? From walkers to resistance bands, we have tools to help you on your wellness journey. #GoMedicalHealth #ActiveLiving #StayMobile
• •At GO Medical, we understand that finding the right medical supplies can be crucial. That's why we're committed to providing not just quality products, but also the support and understanding you deserve. Your well-being is our priority. #GoMedicalCares #CustomerSupport #HealthJourney
• •Your health and comfort are essential. This month, save 10% on all bathroom safety products. Create a safer home environment with GO Medical. Shop now and live with greater peace of mind. #GOMedicalSale #BathroomSafety #HomeHealthcare
• •Choosing the right wheelchair involves considering your lifestyle, comfort, and specific needs. Our expert team is here to guide you, or you can explore detailed guides on our website. At GO Medical, we're here to help you find the perfect fit for enhanced mobility. #WheelchairSolutions #GOMedical #MobilityAids