Brand Tone

Artisanal, Caring, and Authoritative

Brand Values

• •Craftsmanship & Quality
• •Animal Welfare
• •Authenticity & Tradition
• •Customer-Centricity

Best Practices

• •Lead with the 'Why': Always connect the products back to the core mission: the well-being of Italian Greyhounds. Explain why a certain fabric is used or why a design feature exists (e.g., "for dogs sensitive to the cold").
• •Emphasize Provenance and Craft: Consistently use keywords like "Handcrafted," "Japanese BISHU textiles," "Artisanal," and "Made in Ichinomiya." This reinforces the brand's premium positioning and authenticity.
• •Use an Expert, Caring Tone: Write as a knowledgeable specialist. Offer advice and explain the breed's needs. This builds trust and positions the brand as an authority, not just a seller.
• •Show, Don't Just Tell: In product descriptions, detail the texture and feel of the fabrics ("smooth and airy," "soft sweat-knit fabric with a brushed inner surface"). This helps customers imagine the quality and comfort.
• •Maintain a Consistent Visual and Textual Language: Ensure that the sophisticated, clean, and minimalist aesthetic of the photography is matched by copy that is equally refined, clear, and focused on quality and care.

Social Perception

Gomafish is highly regarded within its niche community of Italian Greyhound owners. It is perceived as a premium, reliable, and trustworthy brand. Customers on Reddit and other forums recommend it for its excellent fit, durability, and attentive customer service. The brand is seen not just as a clothing retailer, but as a dedicated specialist that understands the breed's specific requirements. This positive perception is built on product quality and a genuine commitment to their canine customers.

Copy Examples

• •Introducing the Spring/Summer '25 Collection. Handcrafted from lightweight, breathable Japanese cotton, each piece is designed to keep your Iggy comfortable without compromising on style. Explore the new patterns, made with the care your companion deserves.
• •Chilly mornings call for an extra layer of warmth. Our BISHU Wool Vest, lined with the softest fur, offers premium comfort. The button-back design ensures it's easy to put on, even for sensitive dogs or those recovering from injury. Quality from our hands to your home.
• •From Ichinomiya City, the heart of Japan's textile tradition, to your home. Every stitch is a promise of quality, every fabric chosen for comfort. This isn't just dog clothing; it's a piece of craftsmanship, made by our five dedicated artisans.
• •Why do Italian Greyhounds get cold? Their fine coat and low body fat mean they need extra protection. Our made-to-order clothing is more than a fashion statement—it's essential comfort and care. Learn more about how to keep your Iggy cozy on our blog.
• •As the seasons change, so do their needs. Our three-season sweatshirt tee is the perfect transition piece, made from a soft-knit fabric with a gently brushed inner surface for ultimate comfort. Ideal for walks, play, or simply lounging at home.