Brand Tone

Empathetic & Understanding, Educational & Informative, Positive & Empowering, Professional & Trustworthy, Caring & Nurturing

Brand Values

• •Sexual Wellness & Empowerment
• •Science & Efficacy
• •Natural & Safe Ingredients
• •Education & Transparency
• •Comfort & Relief
• •Quality & Trust

Best Practices

• •Prioritize Empathy and Understanding: Always address the audience with sensitivity, acknowledging potential pain points (physical or emotional) related to intimacy. Frame the product as a supportive solution.
• •Lead with Education and Expertise: Consistently reference the scientific backing, the role of Dr. Sadie Allison, and the benefits of CBD in a clear, informative way. Avoid making unsubstantiated claims; focus on education.
• •Maintain a Positive and Empowering Voice: Focus on the positive outcomes of using the product – increased pleasure, comfort, confidence, and connection. Empower users to take control of their sexual well-being.
• •Emphasize Natural, Safe, and High-Quality: Regularly highlight the body-safe, organic ingredients, pH-balanced formulation, and rigorous testing. This builds trust and appeals to health-conscious consumers.
• •Use Clear, Inclusive, and Respectful Language: Ensure all communication is easy to understand, avoids jargon where possible (or explains it), and is inclusive of all adults seeking to enhance their intimate wellness. Maintain a respectful tone that destigmatizes conversations about sexual health.

Social Perception

Trusted Solution, Expert-Backed, Natural and Gentle, Enhancer of Intimacy, Worth the Investment, Problem Solver

Copy Examples

• •Headline: Rediscover Intimacy. Reclaim Comfort. Body: Don't let discomfort dictate your connection. GoLove CBD Intimate Serum, formulated by sexologist Dr. Sadie Allison, blends organic CBD and hyaluronic acid to soothe, moisturize, and enhance sensation. Experience pleasure, redefined. Call to Action: Learn More & Embrace GoLove.
• •Headline: Sex Shouldn't Hurt. It Should Be Joyful. Body: Living with endometriosis or menopausal dryness? GoLove CBD offers a gentle, water-based solution. Our pH-balanced, hypoallergenic serum is designed to reduce pain and heighten pleasure, naturally. Call to Action: Find Your Relief with GoLove.
• •Headline: The Science of Great Sex? It Starts with Feeling Good. Body: GoLove CBD Intimate Serum isn't just a lubricant; it's a PhD-formulated wellness product. With 200mg of organic CBD, it calms anxiety, eases tension, and awakens your senses for a truly connected experience. Call to Action: Explore the GoLove Difference.
• •Headline: Empower Your Pleasure. Naturally. Body: You deserve an intimate life filled with joy and comfort. GoLove’s body-safe, plant-enriched formula is here to support your sexual wellness journey, helping you connect more deeply with yourself and your partner. Call to Action: Shop GoLove & Feel the Difference.
• •Headline: More Than Just Lube: It’s Self-Care for Your Most Intimate Moments. Body: Treat your body to the soothing, moisturizing care of GoLove CBD Intimate Serum. Crafted with organic ingredients and the expertise of Dr. Sadie Allison, it’s the gentle support you need to fully enjoy every touch. Call to Action: Indulge in GoLove Today.