Brand Tone

Approachable, Authentic, and Encouraging

Brand Values

• •Authenticity
• •Convenience
• •Quality
• •Tradition Meets Modernity

Best Practices

• •Lead with Authenticity: Always connect the product back to its traditional roots. Use words like "authentic," "heritage," "traditional," and "legacy" to reinforce this core value.
• •Highlight the "Effortless" Factor: Frame the product as a solution to a modern problem (lack of time). Use action-oriented and simple language like "Mix, Make, Enjoy," "Ready in minutes," and "Zero hassle" to emphasize convenience.
• •Speak the Language of Sensation: Describe the food, not just the product. Use evocative words related to taste, texture, and aroma like "spongy," "melt-in-your-mouth," "savory," and "aromatic" to make the copy more appealing.
• •Maintain an Encouraging and Positive Tone: Position the brand as a helpful guide in the kitchen. The copy should feel like it's empowering the customer to succeed, making them feel capable of creating delicious traditional meals.
• •Use "You-centric" Language: Address the customer directly. Frame benefits around them (e.g., "You can enjoy...", "Bring home your favorite snack..."). This creates a more personal connection and makes the copy more persuasive.

Social Perception

The public and customers perceive Gollers as a reliable and authentic source for high-quality, ready-to-cook Gujarati food. It is seen as a go-to brand for those craving traditional flavors without the time-consuming preparation. The brand is viewed as practical and innovative, especially for its "2-minute" meal solutions that cater to travelers and busy professionals. Positive customer testimonials build trust, with many reviewers validating the brand's claims of taste and quality.

Copy Examples

• •Surat's Soul on Your Plate in 2 Minutes. Craving that authentic, melt-in-your-mouth Locho but short on time? We've packed all the tradition and taste into one easy mix. Effortless goodness is just a stir away. #GollersIndia #TasteOfGujarat #ReadyToCook
• •Your Favorite Gujarati Snacks, Reimagined. From the fluffy texture of Khaman to the rich sweetness of Gulab Jamun, bring home the legacy of authentic flavors. Made with 100% natural ingredients because tradition shouldn't have preservatives. Shop our collection now!
• •Don't Just Make Dinner. Create an Experience. Rediscover the joy of traditional Indian meals without the hassle. Authentic, easy, and undeniably delicious.
• •The Art of Spongy Perfection. They say the secret to perfect Khaman is its texture. At Gollers, we've mastered the art. Our instant mix delivers that light, airy, and authentic sponginess every time. It’s not just a snack; it's a piece of Gujarati heritage, ready for your table.
• •Longing for the taste of home? Get it in minutes. Gollers. Authentic Flavors, Instant Joy.