Brand Tone

Friendly, encouraging, health-conscious, accessible, positive, and informative.

Brand Values

• •Health & Wellness: Central to all messaging, promoting a healthier lifestyle through supplements.
• •Simplicity & Accessibility: Making nutrition easy and convenient for everyone to integrate into their busy lives.
• •Quality & Efficacy: Emphasizing high-quality, vegan, gluten-free ingredients and the benefits of the products.
• •Enjoyment & Taste: Highlighting that their supplements (Goli gummies) are delicious, making the path to wellness pleasurable.
• •People-Focused/Customer-Centric: Driven by a belief in helping people achieve their nutrition goals and overall happiness.
• •Innovation: Goli Nutrition is described as an inventive company, creating smart new supplements.
• •Social Responsibility: Goli Nutrition is a Certified B Corporation and partners with organizations like Vitamin Angels, indicating a commitment to social and environmental impact.

Best Practices

• •Always Be Positive & Encouraging: Frame health as an achievable and enjoyable journey, not a chore. Use uplifting language that inspires action rather than guilt.
• •Emphasize Simplicity & Convenience: Highlight how easily Goli products (and by extension, a healthy lifestyle) can fit into anyone's daily routine. Avoid overly technical jargon; keep the message clear and direct.
• •Focus on Benefits & Enjoyment: While mentioning quality ingredients is important, lead with how the customer will feel and the enjoyable experience of taking the gummies (e.g., "delicious taste," "more energy," "feel great").
• •Maintain an Accessible & Friendly Voice: Write as if you're talking to a supportive friend who wants the best for their well-being. Use "you" and "your" to make it personal.
• •Stay Aligned with Goli's Core Values: Regularly revisit Goli Nutrition’s mission and values (people-focused, inventive, happiness and wellness hand-in-hand) and ensure Nett nett Club’s copy reflects these broader principles. This includes subtly referencing the quality of ingredients and the trustworthiness of the brand.

Social Perception

Nett nett Club: Perceived positively within its direct customer base, especially on platforms like Carousell where it has numerous positive reviews for service and product offerings. Their own website also curates positive customer feedback. They are seen as a reliable local distributor of popular health products. Goli Nutrition: Widely perceived as a reputable and innovative brand offering tasty and convenient health supplements.

Copy Examples

• •Headline: Make Wellness Your Favorite Part of the Day! Body: Tired of bulky pills and bland routines? Discover Goli Gummies! Packed with goodness and bursting with flavor, it's the simple, delicious way to support your health goals. Your journey to a happier, healthier you just got tastier! #HealthSimple #GoliSingapore
• •Headline: Fuel Your Life, The Goli Way. Body: Juggling work, family, and trying to stay healthy? We get it. Goli Gummies are designed for your busy lifestyle. Delicious, nutritious, and easy to take on the go. Get your daily dose of wellness, effortlessly. Shop now at Nett nett Club! #GoliNutrition #EasyWellness
• •Headline: Taste the Goodness. Feel the Difference. Body: Why choose between enjoyable and effective? With Goli Gummies, you get both! Made with high-quality, wholesome ingredients, each gummy is a step towards your wellness goals. Experience the Goli glow, distributed officially in Singapore by Nett nett Club. #DeliciouslyHealthy #NettnettClub
• •Headline: Join the Millions Thriving with Goli! Body: From supporting your immune system to boosting energy, Goli Gummies are loved worldwide for a reason! As the official Goli distributor in Singapore, Nett nett Club brings these amazing benefits right to your doorstep. It’s health made simple and enjoyable! #GoliGummies #WellnessJourneySG
• •Headline: Your Daily Dose of Sunshine (in a Gummy!) Body: Brighten your wellness routine with Goli! Each gummy is crafted to bring you essential nutrients in a fun, tasty format. No more excuses, just delicious support for your body and mind. Start today with Nett nett Club! #HealthyHabits #GoliSingapore