Brand Tone

Fashion-forward, Stylish, Fun, Playful, Empowering, Confident, Approachable, Friendly, Passionate, and Sincere.

Brand Values

• •Quality
• •Fashion & Style
• •Functionality & Performance
• •Empowerment
• •Philanthropy/Giving Back
• •Customer Focus
• •Fun

Best Practices

• •Emphasize Fashion and Style: Consistently use language that highlights the trendy, chic, and fashionable aspects of the apparel. Words like "stylish," "fashion-forward," "chic," "trendy," "runway to fairway" can be staples.
• •Inject "Fun" and Personality: Incorporate playful words, mention unique prints and patterns, and don't be afraid to show the brand's personality. Highlight the martini glass logo or unique collection names where appropriate.
• •Speak to Empowerment and Confidence: Use language that makes the customer feel good about themselves and their game. Focus on how the apparel can enhance their confidence and enjoyment.
• •Consistently Mention Quality and Functionality: Reassure customers about the high-quality materials, comfortable fit, and practical design features suitable for golf and an active lifestyle.
• •Integrate the Philanthropic Mission: Whenever relevant, subtly weave in the brand's commitment to breast cancer awareness. This reinforces a core value and can resonate deeply with customers. Phrases like "Play with Purpose" or "Style that Supports" can be effective.

Social Perception

Positive Customer Reviews, Recognized for Skorts, Fashionable and High-Quality, Supportive of a Cause, Growing Brand, and Engaging with Community.

Copy Examples

• •Headline: Swing with Style. Live with Confidence. Body: Golftini isn't just about looking good on the green; it's about feeling empowered in every step. Discover our latest collection of fashion-forward golf wear, designed for performance and crafted with passion. A portion of every sale supports breast cancer research. #GolftiniStyle #PlayWithPurpose
• •Headline: From Fairway to Everyday: The Skort That Does It All. Body: Why choose between comfort, style, and function? Our signature Golftini skorts are designed to move with you, offering a flattering fit and playful prints you'll love. Perfect for your game, perfect for your life. #GolftiniSkorts #GolfFashion #VersatileStyle
• •Headline: The "Fun" in Functional. Body: We believe golf wear should be as vibrant and exciting as the game itself! Golftini brings you high-quality apparel with those unique, fun touches that let your personality shine. Tee off in style! #Golftini #WomensGolfApparel #GolfStyle
• •Headline: Join the Movement: Look Good, Feel Good, Do Good. Body: Every Golftini piece is designed with you in mind – your comfort, your style, your game. And with every purchase, you join us in supporting vital breast cancer research. That's the Golftini promise. #GolftiniCares #FashionMeetsFunction #EmpoweredByGolftini
• •Headline: Beyond the Scorecard: It's About How You Play the Game. Body: Golftini celebrates the modern woman golfer with apparel that's as sophisticated and dynamic as she is. Experience the perfect blend of luxurious fabrics, chic designs, and on-course performance. Explore the new collection. #GolftiniWear #LuxuryGolf #WomensGolfFashion