Brand Tone

Patriotic, Passionate (about golf), Quality-focused, Aspirational/Statement-making

Brand Values

• •Patriotism: Deep love for the USA.
• •Passion for Golf: Dedication to the sport.
• •Quality: Commitment to offering high-quality products.
• •Pride: Encouraging customers to show pride in their game and country.

Best Practices

• •Emphasize American pride without being overly aggressive or political.
• •Focus on the joy and camaraderie of golf, not just the competition.
• •Use high-quality imagery and descriptions to showcase the apparel and accessories.
• •Encourage customers to express their personality and passion through their style.
• •Maintain a consistent tone across all platforms, resolving the 'Launching Soon' discrepancy.

Social Perception

Emerging Brand: Aim to establish credibility and build a strong reputation as a high-quality, patriotic golf brand.

Copy Examples

• •Show your love for the game and the USA with our new 'Stars & Stripes' golf towel. Made with premium materials for peak performance.
• •Make a statement on and off the green. Our 'Freedom' collection lets you show your American pride in style.
• •Gear up for your next round with our high-quality apparel, designed for ultimate comfort and performance.
• •Join the Golf of America community and share your passion for the game. Tag us in your photos using #GolfOfAmerica.
• •Experience the perfect blend of patriotism and performance with our exclusive range of golf apparel and accessories.