Tono de Marca

relatable, modern, and irreverent

Valores de Marca

• •Community
• •Fun and Passion
• •Authenticity
• •Modern Style

Mejores Prácticas

• •Speak Like a Friend: Write copy as if you're talking to a buddy on the golf course. Use contractions (you're, it's), ask questions, and keep the language casual and relatable.
• •Embrace the Humor: Infuse wit and lighthearted humor into your messaging. Reference common golfing frustrations and inside jokes that resonate with the average player.
• •Focus on "Why," Not Just "What": Instead of only listing product features, tell the story behind them. Connect apparel to the experience —the friendships, the fun, the lifestyle.
• •Stay Visually Consistent: Ensure that your imagery and design —from social media posts to your website —match your irreverent and modern tone. Use dynamic photos of real people enjoying the game.
• •Build Your Community: Use your copy to foster interaction. Ask for user-generated content, run polls about common golf experiences, and respond to comments in the brand's authentic voice.

Percepción Social

GOLF LEAGUE is perceived as a cool, modern golf brand that doesn't conform to the traditional, often conservative, image of golf. It's seen as a brand for those who want to express their personality on the course and is viewed as a community for golf enthusiasts who share a love for the game, aligning with a trend to attract younger, more diverse audiences.

Ejemplos de Copy

• •Your swing might be a little rusty, but your style doesn't have to be. Introducing 'The Deadeye' polo. Made for the love of the game, not the perfection of it. Tap to shop and join the league.
• •Golf is more than a game—it's about the good times, the bad shots, and the friends you share them with. We started GOLF LEAGUE to make gear for players like us. For the love of the game. Welcome to the club.
• •Don't Just Play the Game. Change It. Sick gear for the average golfer who seriously loves the game.
• •New Gear Has Dropped. You Ready? Forget quiet on the tee box. Our new collection is here to make some noise. Designed for comfort, built for the course, and guaranteed to look good (even if you're hitting from the trees). Shop now before it's gone.
• •Because we all deserve a second chance. This hat won't fix your slice, but it will keep the sun out of your eyes while you look for your ball. Comfortable, durable, and a silent nod to every golfer who's ever 're-teed.' Wear it with pride.