Brand Tone

Fun, Entertaining, Energetic, Relatable, Empowering, Stylish, Community-Focused, Aspirational yet Approachable

Brand Values

• •Empowerment of Women in Golf
• •Community & Connection
• •Fun & Entertainment
• •Authenticity & Relatability
• •Quality & Performance
• •Spotlighting Talent

Best Practices

• •Embrace the "Fun Factor": Inject humor, enthusiasm, and a playful spirit into your copy, especially for social media and video content. Don't be afraid to be a little "dorky" or show the lighter side of golf.
• •Empower and Uplift: Use language that inspires confidence and celebrates women in golf. Highlight strength, skill, and the joy of the game.
• •Foster Community: Address your audience directly (e.g., "Hey Golf Girl!", "GGG Family"). Encourage interaction, user-generated content, and make them feel part of the GGG movement.
• •Keep it Relatable but Aspirational: While showcasing skilled golf and stylish apparel, ensure the overall message is approachable. Share struggles, funny mishaps, and genuine moments alongside the victories and polished looks.
• •Stay True to Your Visuals: Ensure your copy complements your visual identity. If your Instagram is stylish and vibrant, your captions should reflect that. If your TikToks are energetic and trendy, the text and tone should match. The language used on the website for product descriptions should be informative yet infused with the brand's personality (e.g., "Elevate your golfing experience").

Social Perception

Positive, Engaged Community, Growing Influence, Relatability, Apparel desired

Copy Examples

• •Instagram Post (New Skort Launch): "Swing into style & sunshine! ☀️ Our new [Skort Name] Skort isn't just cute, it's a game-changer. Designed for comfort, performance, and turning heads on the fairway. Join the #GolfGirlGames crew and play your best, feel your best! #WomensGolf #GolfFashion #NewCollection #EmpoweredByGGG"
• •YouTube Video Title & Description Snippet (Challenge Video): Title: "Pros vs. Joes: Golf Challenge GONE WILD! (Loser Cleans Clubs WITH A TOOTHBRUSH!)" Description: "Think you can hang with the GGG squad? This week, our resident pros take on some brave social media stars in a 9-hole showdown! Expect epic shots, hilarious fails, and a punishment you won't want to miss. 😉 Who are you rooting for? Let us know! ↓ #GolfChallenge #GolfGirlGames #WomensGolfFun #FunnyGolf"
• •Website Homepage Banner: "More Than Just Apparel. It's a Movement. Welcome to Golf Girl Games – Where Style Meets Swing, and Every Girl is Part of the Team. Shop the Look. Join the Fun."
• •TikTok Video Idea (Behind The Scenes): Visual: Quick cuts of the GGG girls laughing between takes, practicing shots, setting up for a video, showcasing new apparel arriving. Text Overlay: "Your GGG faves: 90% golf, 10% chaos (okay, maybe 20% 🤫) #GolfLife #GirlPower #BehindTheScenes #GolfGirl" Audio: Trending upbeat/funny audio.
• •Email Newsletter Subject Line (Promoting Community/Event): "You're Invited! GGG Community Day + New Merch Drop! 🎉" Body Snippet: "Hey Golf Girl! Get ready to tee up some fun! We're celebrating YOU, our amazing community, with exciting news, a sneak peek at our upcoming 'Play Better Golf USA' crewneck, AND an exclusive Q&A with Sabrina! Plus, don't miss out on fresh styles designed to make you shine. Let's grow the game, together! #GGGCommunity #WomensGolf"