Brand Tone

Irreverent, humorous, and community-focused; casual, confident, and filled with puns.

Brand Values

• •Challenging Convention
• •Community and Inclusion
• •Self-Expression
• •Fun and Enjoyment

Best Practices

• •Embrace the Pun: Consistently use clever wordplay merging golf and cannabis terminology.
• •Speak the Language of the Community: Use casual, authentic language, avoiding jargon; make it feel like a conversation with a friend.
• •Lead with a "Stigma-Breaking" Attitude: Frame content to challenge old stereotypes, highlighting modernity, diversity, and freedom from tradition.
• •Balance "Ganja" and "Golf": Ensure content remains aspirational and sport-focused, with cannabis enhancing the golf experience, not dominating the message.
• •Visually Align the Copy: Ensure copy tone matches high-quality, vibrant, and positive visuals, amplifying fun, confidence, and community.

Social Perception

Viewed as authentic, cool, and relatable by its target audience, allowing them to align with a combined golf and cannabis lifestyle. Perceived as niche, provocative, or unprofessional by the traditional golf community, which the brand leverages to solidify its alternative identity, thriving on being different and not seeking traditional approval. It is also seen as part of a larger movement integrating cannabis with wellness and sports.

Copy Examples

• •Some see a hazard, you see a shortcut. Our Player's Cut Polo—designed for those who play the game their own way. Look good, feel good, play better. #GolfGanja #StayHighAndLetItFly
• •Welcome to the Club(house). Forget stuffy dress codes and quiet whispers. Around here, we believe in good vibes, great drives, and a community that’s changing the course of golf. Thanks for joining the Golf Ganja family—where we celebrate unique swings and standout style. Ready to see what’s new? [Link to New Arrivals]
• •Not Your Grandpa's Golf Club. We’re for the new school of golfers who enjoy the green in more ways than one. Shop the collection that’s breaking the mold. #ModernGolfer
• •It's not just apparel, it's a new state of mind. 😉 #Golf #GolfLife #GoodVibesOnly #GolfGanja
• •More Than a Brand. It's a Movement. Golf Ganja was born from a simple idea: golf should be fun for everyone. We’re a minority-owned brand dedicated to building a diverse community on the course. Join us in celebrating a younger, more inclusive game. [Shop Now]