Brand Tone

enthusiastic, encouraging, and customer-centric

Brand Values

• •Customer-Centricity
• •Quality & Value
• •Empowerment
• •Accessibility & Trust
• •Innovation

Best Practices

• •Always use empowering language, focusing on the customer's ability to create and customize with words like 'Build,' 'Transform,' 'Create,' and 'Upgrade,' anchored by 'Let's Go!!'
• •Consistently pair the promise of 'the best prices' with 'high-quality parts' in all copy to address core customer concerns regarding value and quality.
• •Highlight accessible, human-centric customer service, using phrases like 'A real person always answers' and 'We're here to help' to reinforce trust and differentiation.
• •Actively encourage and showcase customer builds through user-generated content in marketing to provide social proof and inspire the golf cart customization community.
• •Maintain an enthusiastic, friendly, and down-to-earth tone across all channels, making the brand voice feel like it's coming from a fellow enthusiast.

Social Perception

Overwhelmingly positive; seen as legitimate, reliable, and highly customer-satisfying with exceptional product quality, fast shipping, and responsive customer service (97% 4/5 stars on Yotpo, 4.8/5 on Shopper Approved).

Copy Examples

• •From stock to showstopper. Your dream cart is just a weekend project away. We've got the wheels, seats, and lift kits to make it happen. What will you build next? #GolfCartStuff #DreamRide #DIYGolfCart
• •Don't Just Drive. Build. The best prices on high-quality golf cart parts and accessories. Wheels, Lift Kits, Seats & More. Free, fast shipping and expert support. Let's Go!
• •Your Weekend Upgrade Is Here | New Arrivals & Deals Inside. Open up to find new lift kits, audio systems, and the best prices to transform your ride.
• •Your Cart, Your Rules. With industry-leading support and prices that can't be beat, we're here to help you build the golf cart you've always wanted.
• •Built for comfort and crafted to last. Our Gusto™ rear seat kits include everything you need for a hassle-free installation. Got a question mid-install? Give us a call. We're here for the whole ride.