Brand Tone

authentic, community-focused, and passionate, with a touch of craft/artisan pride and a laid-back, positive vibe

Brand Values

• •Quality & Craftsmanship
• •Community
• •Health & Wellness
• •Family Owned & Operated
• •Support for Arts & Music
• •Authenticity & Natural Ingredients

Best Practices

• •Emphasize "Family-Owned" and "Community": Regularly weave in the story of the Millar brothers and the brand's commitment to its local area. This builds authenticity and connection.
• •Highlight "Organic" and "Real Ingredients": Consistently mention the use of 100% organic whole fruits, herbs, and fair-trade tea, and the absence of artificial additives. This reinforces quality and health-consciousness.
• •Use Passionate and Authentic Language: Words like "handcrafted," "passion," "dream," "lovingly created," and "no shortcuts" convey dedication and genuine care for the product and process.
• •Incorporate the "Vibe": Use positive, upbeat, and slightly laid-back language that reflects the "Gold Vibe" name. Connect the drink to good times, enjoyment, and a balanced lifestyle.
• •Show, Don't Just Tell, About Arts and Culture Support: When appropriate, mention specific events, artist collaborations, or the atmosphere of the taproom to make the support for arts and music tangible.

Social Perception

Positive & High Quality, Community-Oriented & Engaging, Health-Conscious Choice, Local & Artisanal Appeal, Innovative & Expanding

Copy Examples

• •Headline: Sip the Gold Standard. Real Fruit, Real Vibe. Body: Crafted with passion in the Sierra Nevada foothills, Gold Vibe Hard Kombucha is more than a drink – it's a celebration of community, quality, and damn good taste. We use only 100% organic whole fruits and herbs, no shortcuts, ever. Taste the difference family-owned makes. Call to Action: Find Your Vibe. Locate a retailer or visit our taproom!
• •Headline: Good Times, Bottled. Body: From our family to yours, Gold Vibe is brewed with love and the finest organic ingredients. We believe in authentic flavor and supporting our local scene. Every can is a taste of that commitment. Call to Action: Join the Gold Vibe family – discover our latest brews!
• •Headline: More Than Kombucha. It's a Movement. Body: Gold Vibe started with a dream: to create the best tasting, healthiest hard kombucha while uplifting our community. We handcraft every batch using traditional methods and real, organic ingredients, because you deserve the best. Call to Action: Experience authentic craft. Try Gold Vibe today!
• •Headline: Your Adventure Starts Here. Naturally. Body: Explore vibrant flavors, brewed the right way. Gold Vibe Hard Kombucha uses a unique whole food fermentation process for unparalleled smoothness and taste. Perfect for wherever life takes you. Call to Action: Grab a Gold Vibe and get out there!
• •Headline: The Heart of Good Vibes. The Soul of Craft. Body: At Gold Vibe, we're all about real ingredients, real community, and real good kombucha. Supporting local artists and sustainable practices is just part of our DNA. Come share the vibe at our taproom or find us near you! Call to Action: Taste the passion. Feel the vibe.