Brand Tone

Empowering, Supportive, and Friendly.

Brand Values

• •Creativity & Self-Expression
• •Education & Skill-Building
• •Community & Connection
• •Quality & Accessibility

Best Practices

• •Lead with Encouragement: Always start and end your communication with a supportive and positive tone. Use phrases like "You can do this," "Let's get creative," and "We can't wait to see what you make" to build confidence.
• •Speak Like a Mentor, Not a Manual: While instructions must be clear, avoid cold, overly technical language in your marketing copy. Frame your guidance as helpful advice from a fellow sewist. Instead of "The user must then...", try "Next, you'll simply...".
• •Highlight the "How" (The Support): Never just sell the pattern; sell the experience. Always mention the supporting materials that make the project achievable, such as the detailed instructions, photos, and especially the video tutorials. This is a key differentiator and a core part of your brand's value.
• •Celebrate Your Community: Actively integrate customer creations into your content. When you feature a customer's work, tag them and celebrate their specific choices (e.g., "We love the fabric choice here!"). This reinforces your community value and provides social proof.
• •Focus on the Feeling of Accomplishment: Your copy should sell the end result not just as a physical bag, but as a feeling of pride and accomplishment. Use language that evokes the joy of creating something with your own hands, such as "the pride of the final stitch" or "a bag that's uniquely you."

Social Perception

Trustworthy, high-quality, and supportive brand that makes sewing fashionable bags enjoyable and accessible, fostering a loyal community.

Copy Examples

• •Meet the new Alpine Sling! ✨ We designed this pattern for your everyday adventures. With clear, step-by-step instructions and a full video tutorial, we'll guide you from the first cut to the final stitch. Ready to sew your new favorite bag? Tap the link in our bio to get the pattern!
• •Ready for a weekend of creating? To help get you started, all our patterns are 20% off! Whether you're a seasoned pro or just starting your sewing journey, we have a project waiting for you. Find a pattern you love and let's make something beautiful together.
• •The Summit Pack isn't just a bag—it's your next creative project. This digital PDF pattern includes everything you need to succeed: detailed instructions with photos for every step, a full video sew-along, and printable pattern pieces. We've taken the guesswork out, so you can focus on the fun part: creating.
• •Tired of bags that don't fit your style? Why not make your own? At Gold & Skye, we create easy-to-follow sewing patterns for modern, stylish bags. With our video guides, it's like having a friend sewing right alongside you. Discover your next project today!
• •DIY Fashion never looked so good! ✨ This is the Juniper Sling Bag, made from a Gold & Skye pattern. Pin this for your next sewing project inspiration. Our patterns make it easy to create handmade bags you’ll be proud of. #SewingPattern #DIYBag #GoldandSkyePatterns