Brand Tone

Passionate & Enthusiastic, Knowledgeable & Appreciative, Indie & Grassroots, Humorous & Self-Aware, Collector-Focused & Urgent

Brand Values

• •Film Preservation & Discovery
• •Enhancing Viewer Experience
• •Passion for Physical Media
• •Community Engagement
• •Supporting Independent Filmmakers

Best Practices

• •Embrace the Passion: Let genuine enthusiasm for the films shine through. Use vivid, excited language. Don't be afraid to "geek out" a little.
• •Highlight the "Treasure Hunt" Aspect: Emphasize the rarity, obscurity, and the act of discovery that Gold Ninja Video offers. Use words like "unearthed," "rescued," "lost," "hidden gem."
• •Detail the Deluxe Treatment: Always specify the abundance of special features. Mention booklets, multiple commentaries, bonus films, and new scans when applicable, as this is a core value proposition.
• •Maintain a Touch of Humor and Personality: Reflect Justin Decloux's approachable and often humorous style. Acknowledge the quirks of cult cinema with affection.
• •Create Scarcity and Exclusivity (Authentically): Clearly communicate when releases are limited editions. This aligns with the collector-focused aspect and encourages timely purchases.

Social Perception

Respected Niche Label, "The Criterion of Public Domain Bargain Bins", Run by Passionate Film Lovers, Value for Money (especially regarding extras), Go-To for Obscure Gems

Copy Examples

• •Headline: Beyond the Multiplex. Beyond Oblivion. Discover Gold Ninja Video. Body: Tired of the same old stream? We unearth forgotten masterpieces, cult craziness, and indie marvels, packing every Blu-ray with enough love and extras to make your shelf (and your brain) explode. Limited editions. Unlimited passion. Dive in.
• •Headline: Rescued from the Bargain Bin. Reborn on Blu-ray. Body: We believe every film has a story to tell, even the ones the mainstream forgot. Gold Ninja Video meticulously crafts deluxe editions of obscure, wild, and wonderful cinema, loaded with commentaries, documentaries, and the respect these films deserve. Don't just watch a movie, experience it.
• •Headline: Warning: May Cause Uncontrollable Film Geekery. Body: You've been warned! Our latest Gold Ninja Video release is [Film Title], a [Genre] gem packed with [mention 1-2 key special features]. We went a little overboard on the extras (as usual). Grab it before it vanishes into the cult film ether! Limited copies available.
• •Headline: More Than Just a Movie. It's a Gold Ninja Video Event. Body: At Gold Ninja Video, we don't just slap a film on a disc. We curate an experience. From deep-dive essays in our signature booklets to multiple commentary tracks that reveal hidden truths, each release is a labor of love for film fanatics, by film fanatics. Explore [New Release Title] – your next obsession awaits.
• •Headline: Your Shelf Called. It's Missing Some Gold (Ninja Video). Body: Feed your physical media addiction with Gold Ninja Video! We're digging up the rarest, wildest, and most wonderfully weird films, from forgotten kung fu epics to bizarre indie visions. Each disc is crammed with special features because we're film nerds too. What lost treasure will you discover next?