Brand Tone

empowering, informative, and community-focused

Brand Values

• •Natural & Quality Ingredients
• •Empowerment & Self-Confidence
• •Community & Connection
• •Hair Health & Growth
• •Authenticity

Best Practices

• •Speak from a Place of Shared Experience: Use "we" and "us" to foster a sense of community and understanding, referencing the shared journey of embracing natural hair.
• •Educate and Empower: Share valuable tips, explain the benefits of ingredients, and provide tutorials to help customers achieve their hair goals.
• •Maintain Authenticity: Continue to share the brand's origin story and the founder's passion to build trust and relatability.
• •Use Positive and Uplifting Language: Focus on the beauty and strength of natural hair, promoting self-confidence and pride.
• •Engage with the Community: Actively respond to comments and questions on social media, fostering a supportive and interactive environment.

Social Perception

Customers generally perceive GoldiLocsNC positively. Reviews highlight product effectiveness, particularly for hair growth, scalp health, and moisturizing. Users appreciate the natural ingredients and the fact that the products are made for and by people of color. The brand is seen as trustworthy and a good alternative to mainstream products. The founder, Devonte Reese, is actively involved and shares her expertise, which likely contributes to the positive perception. Social media engagement shows an active community, with users sharing their experiences and seeking advice.

Copy Examples

• •Unlock the secret to your healthiest locs yet. Our natural, tingling growth formula is made with love, for your crown. ✨ #GoldiLocsNC #NaturalHairJourney
• •Tired of products that don't understand your hair? We get it. GoldiLocsNC is crafted by us, for us, because your natural beauty deserves the best. 🌿 #EmbraceYourRoots #HairCareForUs
• •From frustrating 'hair struggles' to flourishing locs – that's the GoldiLocsNC story. Experience the difference of vegan, cruelty-free care designed to make your hair thrive. 💪 #HealthyHairHappyYou
• •It's more than hair, it's a statement. GoldiLocsNC empowers you to wear your natural crown with confidence. Discover our signature oils today! 👑 #BlackHairMagic #LocLove
• •Join the GoldiLocsNC family! We're not just about amazing hair products; we're about building a community that celebrates and supports every step of your natural hair journey. ❤️ #NaturalHairCommunity #GoldiGrowth