Brand Tone

Authentic & Down-to-Earth, Slightly Playful & "Hippie" Inspired, Confident & Quality-Focused, Inclusive & Approachable

Brand Values

• •Natural & Clean Ingredients
• •Quality & Craftsmanship
• •Sustainability & Environmental Consciousness
• •Inclusivity
• •Authenticity & Integrity

Best Practices

• •Embrace "No BS" Authenticity: Use clear, straightforward language. Avoid overly technical jargon or marketing fluff. Speak honestly about ingredients and product benefits.
• •Infuse a Touch of "Hippie Spirit": Don't be afraid to be a little playful, use evocative and slightly unconventional names or phrases where appropriate (like "Hiptonic" or "Something Zen takes root"). Keep it light and positive.
• •Lead with Values: Regularly weave in mentions of plant-based ingredients, sustainability (glass jars, recyclable), handmade quality, and inclusivity. These are core to the brand's identity.
• •Stay Confident, Not Cocky: Highlight the quality and effectiveness of the products with assurance, backed by the "thoughtfully crafted" nature, but avoid overly boastful or pretentious claims. Let the positive reviews and ingredient quality speak for themselves.
• •Keep it Inclusive and Relatable: Write for everyone. Ensure messaging resonates across genders and hair types. Use language that is welcoming and focuses on the shared desire for healthy, great-looking hair.

Social Perception

Highly Regarded by Professionals, Positive Customer Feedback, Appreciation for Aesthetics, Seen as Effective and Gentle

Copy Examples

• •Headline: Real Ingredients. Rad Hair. No BS. Body: Tired of mystery gunk in your hair products? Goldie Provisions is plant-based, small-batch, and actually works. Get the good stuff for your daily ritual. #GoldieProvisions #CleanHairCare #HandmadeGoodness
• •Headline: Peace Out, Bad Hair Days. Body: Our Peace Paste is here to bring calm and buildable hold to your style. Made with stuff you can actually pronounce, because your hair deserves better. Focus on your flow, not your frizz. #PeacePaste #ZenHair #GoldieVibes
• •Headline: Good for Your Hair. Good for the Planet. Good Vibes All Around. Body: We dig plant-power and glass jars. Goldie Provisions: thoughtfully crafted hair care that lets you walk a little taller, and a little more softly on the Earth. #SustainableStyle #PlantBased #GoldieProvisions
• •Headline: Your Hair Called. It Wants the Good Stuff. Body: From Hiptonic Sea Spray that bottles the beach, to Deja Waves Creme that defines without the crunch – Goldie is hair care for every head. No labels, just great hair. #HairForAll #GenderNeutral #GetGoldie
• •Headline: Small Batch. Big Love. (For Your Hair). Body: Brandon, our founder and a barber himself, crafts Goldie Provisions with a simple idea: what goes on your body goes in your body. That means clean formulas, handmade with care, for hair that feels as good as it looks. #ArtisanHairCare #FounderStory #GoldieProvisions