Brand Tone

friendly, personal, and encouraging

Brand Values

• •Empowerment and Confidence
• •Authenticity and Personal Connection
• •Faith
• •Quality and Versatility

Best Practices

• •Write Like You're Talking to a Friend: Always use a conversational and encouraging tone. Use contractions (e.g., "you're," "it's") and a warm, approachable voice. The "About Us" page is a perfect template for this.
• •Incorporate the Owner's Voice: Continue to leverage Taylor's personal story and passion. Occasional emails or social media posts written from her perspective ("A note from Taylor...") can reinforce the brand's authentic, personal connection.
• •Empower, Don't Dictate: Frame all styling advice and product descriptions around the core value of empowerment. Use phrases like "makes you feel," "helps you express," and "your style, your rules" instead of prescriptive fashion commands.
• •Foster the #GoldieGirl Community: Consistently use and encourage the `#GoldieGirl` hashtag. Feature customer photos (with permission) regularly to build social proof and make your community feel seen and celebrated.
• •Maintain a Positive and Uplifting Vibe: The brand has a subtle faith-based element and an overall positive feel. Ensure all copy, from social media captions to return policies, is communicated with encouragement, kindness, and positivity.

Social Perception

Positive, trendy, and personable boutique; perceived as a community-focused, approachable, and local 'hidden gem' that actively engages with its audience.

Copy Examples

• •Stop scrolling! ✋ Your new favorite outfit just landed at GOLDIE. ✨ From coffee runs to date nights, these pieces are designed to make you feel as amazing as you are. Which look is your favorite? Tell us below! 👇 #GoldieGirl #ShopTheGoldie #NewArrivals
• •A little gift from me to you, Goldie Girl!
• •Neosho, looking for that perfect piece? ✨ Come say hi! We’re inside Mitchell's Mercantile with a curated collection of styles for every occasion. Let's find an outfit that makes you shine. #ShopLocal #YourStyleYourRules #Goldie
• •From 'nothing to wear' to 'ready for anything!' 🙌 We believe style should be fun and make you feel 100% YOU. That's the #GoldieGirl way. Which outfit are you rocking? #OOTD #StyleInspo #BoutiqueFashion
• •Meet the dress that will take you everywhere. Designed with your busy life and unique style in mind, this piece is effortlessly chic and unbelievably comfortable. Dress it up with heels or keep it casual with sneakers—remember, your style, your rules. Feel beautiful, feel confident, feel GOLDEN. #GoldieGirl