Brand Tone

sophisticated, evocative, and passionate

Brand Values

• •Celebration of Australian Botanicals and Landscapes
• •Luxury and Quality
• •Sustainability and Ethical Sourcing
• •Fusion of French Perfumery with Australian Uniqueness
• •Authenticity and Storytelling
• •Innovation and Pioneering Spirit

Best Practices

• •Embrace Sensorial Language
• •Weave in Storytelling
• •Highlight Australian Origin and Uniqueness
• •Maintain an Aura of Sophistication and Luxury
• •Communicate Values Clearly

Social Perception

high-end, niche fragrance house that offers unique and high-quality scents

Copy Examples

• •Headline: Goldfield & Banks: Unlock the Scent of Australia. Body: Journey through ancient landscapes and vibrant coastlines with each spray. Our luxury perfumes capture the rare essence of native Australian botanicals, meticulously blended with French savoir-faire. Discover your signature Australian olfactory experience. Call to Action: Explore the Collections.
• •Headline: Beyond Perfume. It’s an Expedition. Body: Inspired by the pioneering spirit of Joseph Banks, our fragrances are an olfactory map of Australia’s soul. From the sun-drenched Kakadu plum to the Tasmanian Boronia, experience the continent's untamed beauty, sustainably bottled. Call to Action: Find Your Scented Story.
• •Headline: Ecological Luxury, Exquisite Fragrance. Body: At Goldfield & Banks, we believe true luxury honours its source. We partner with local growers to sustainably harvest the finest Australian ingredients, crafting perfumes that are as kind to the earth as they are captivating to the senses. Call to Action: Experience Conscious Perfumery.
• •Headline: Silky Woods: A Whisper of the Daintree. Body: Lose yourself in the velvety embrace of Silky Woods. Sustainably harvested Australian Agarwood, woven with exotic vanilla and smoky tobacco leaves, creates a modern sillage that is both delicate and profoundly sensual. Dare to wear the Australian rainforest. Call to Action: Indulge in Silky Woods.
• •Headline: The Art of Australian Perfumery. Refined. Rare. Radiant. Body: Goldfield & Banks merges centuries of French perfumery artistry with the extraordinary botanical richness of Australia. Each gender-neutral fragrance is a highly concentrated elixir, designed to evoke the raw beauty and vibrant spirit of this unique land. Call to Action: Discover Goldfield & Banks.