Brand Tone

Irreverent, Humorous, Energetic, Dynamic, Creative, Unconventional, Youthful, Edgy, Collaborative, Approachable

Brand Values

• •Creativity & Innovation
• •Teamwork & Collaboration
• •Quality & Excellence
• •Entertainment & Engagement
• •Youthful Perspective & Playfulness
• •No Egos, Never Settle, Have Fun

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of your brand voice (e.g., irreverent, energetic, playful, bold) with examples of "do's and don'ts." This ensures everyone writing for the brand is on the same page.
• •Use "Wolf Pack" Vernacular: Incorporate playful, brand-relevant language like "run with the pack," "howl," "creative beasts," "stay golden" to reinforce identity and create a sense of community.
• •Prioritize Action and Energy: Employ active voice, strong verbs, and dynamic descriptions that mirror the "intensely dynamic action" of their animations. Keep sentences relatively concise and impactful.
• •Inject Humor and Personality (Wisely): While maintaining professionalism, don't be afraid to use wit, playfulness, and a touch of irreverence that aligns with their psychedelic and humorous style, as seen in their Giphy success and rebrand.
• •Show, Don't Just Tell, Your Values: Instead of just stating "we are creative," demonstrate it through imaginative copy. Reflect the "no egos, never settle, have fun" ethos in approachable, enthusiastic, and confident communication.

Social Perception

Highly Respected, Award-Winning, Creative, Distinctive Style, Collaborative, Fun to Work With, Innovative, Forward-Thinking, Sought-After Employer

Copy Examples

• •Headline for a new project reveal: "Warning: May Cause Extreme Visual Delight. Golden Wolf's latest just dropped. You've been warned."
• •Social media bio: "Golden Wolf: Animating the unapologetically bold. We make eyeballs happy and brands unforgettable. London | NYC. Run with the pack."
• •'About Us' snippet: "We’re Golden Wolf. A pack of restless inventors and unorthodox creators turning wild ideas into eye-popping, mind-bending, share-that-now animation. No fluff, just unforgettable experiences. Let's make something legendary."
• •Call to action for potential clients: "Got a project that needs more than just animation? Needs a shot of pure Golden Wolf energy? Let's howl about it: hello@goldenwolf.tv"
• •Recruitment post: "Tired of boring? So are we. Golden Wolf is on the hunt for creative beasts ready to unleash their talent. If you dream in psychedelic frames and speak fluent 'awesome,' check our careers page. (Egos need not apply.)"