Brand Tone

Inspirational and Empowering

Brand Values

• •Empowerment
• •Quality
• •Thoughtful Design
• •Community
• •Confidence

Best Practices

• •Lead with "You": Center the customer in the narrative. Use "you" and "your" to make the copy feel personal and directly address her goals and feelings (e.g., "empowers *you* to move," "for *your* toughest workouts").
• •Use Empowering Verbs: Employ strong, positive action words that align with the brand's inspirational tone. Words like conquer, empower, embrace, transform, shine, and achieve are more effective than purely functional words.
• •Balance Function with Feeling: While mentioning "high-quality fabric" is important, always connect the feature to an emotional benefit. Instead of "Our fabric is sweat-wicking," try "Our sweat-wicking fabric keeps you cool and confident, so you can push your limits without distraction."
• •Maintain a Supportive, Positive Tone: The brand voice should be that of a supportive friend or coach. Avoid language that could imply pressure or judgment. The goal is encouragement, not intimidation.
• •Create a Keyword Glossary: Develop a list of on-brand words (e.g., confidence, strength, journey, empower, sculpt, flow, radiant, support) and off-brand words (e.g., extreme, punishing, diet, skinny) to ensure all writers maintain consistency.

Social Perception

Currently, there is no measurable social perception due to low public awareness and lack of online presence. It is a blank slate, to be defined by initial marketing efforts and customer interactions.

Copy Examples

• •Style That Moves With You. Confidence That Stays. Discover activewear designed to empower every step of your journey.
• •Embrace your power. Our Aura Sculpt Leggings are more than just activewear; they are a second skin designed to support, sculpt, and celebrate your strength. Made with our signature soft, high-performance fabric, they provide the comfort you need to conquer your workout and the confidence you deserve to carry through your day.
• •That feeling when your gear is as ready as you are. Our Flow Seamless Set was crafted for unrestricted movement and effortless style, so you can focus on what truly matters: you. #GoldenSwish #EmpowerYourMove
• •Ready to feel unstoppable? Your new favorite set is here.
• •Golden Swish: Empowering women through high-quality activewear. We create stylish, functional pieces so you can move, sweat, and shine with confidence.