Brand Tone

Accessible & Friendly, Informative & Helpful, Ethical & Conscious, Trendy & Modern, Trustworthy & Official

Brand Values

• •Cruelty-Free
• •Vegan-Friendly
• •Affordability/Fair Pricing
• •Quality
• •Accessibility
• •Customer Satisfaction

Best Practices

• •Always Prioritize Ethical Callouts: Ensure "cruelty-free" and, where applicable, "vegan" are consistently and clearly mentioned in product descriptions, social media bios, and relevant posts. This is a core differentiator.
• •Maintain an Upbeat and Positive Voice: Use enthusiastic and friendly language. Emojis can be used appropriately (especially on social media) to enhance this, reflecting the current visual style of their Instagram and TikTok.
• •Emphasize Value & Quality: Consistently pair the idea of "high quality" with "fair price" or "affordable" to reinforce their main value proposition. Avoid language that makes products sound "cheap" in a negative way; focus on accessibility and smart beauty choices.
• •Be Clear and Informative (in German): Since the primary audience is German-speaking, all copy on the German site and social media for Germany should be in clear, correct, and engaging German. Provide key product benefits concisely.
• •Stay Visually Consistent with Tone: Ensure that the copy's tone is reflected in the accompanying visuals. For example, trendy and ethical copy should be paired with modern, clean, and positive imagery (as they largely do on Instagram). User-generated content can also reinforce accessibility and community.

Social Perception

Positive, Ethically Positive, Good Value, Growing Awareness, Specific Product Love

Copy Examples

• •💄✨ NEW & VEGAN! ✨💄 Fall in love with our latest lipstick shades that are not only stunning but also 100% cruelty-free and vegan! Get vibrant color and a creamy feel, guilt-free. Which shade will be your new go-to? Let us know below! 👇 #GoldenRoseGermany #VeganBeauty #CrueltyFreeMakeup #NewCollection #GermanBeauty
• •Look fabulous without breaking the bank! 😍 At Golden Rose Germany, we believe everyone deserves high-quality, beautiful makeup. Discover our bestsellers – from long-lasting foundations to vibrant eyeshadows – all at prices you'll love. Shop now and shine! ✨ #GoldenRoseDE #AffordableLuxury #MakeupLove #BeautyOnABudget
• •Quick Winged Liner Hack! 😉 Watch how easy it is with our Precision Felt Tip Eyeliner. Smudge-proof, vegan, and perfect for that sharp look! 🐰💖 What are your fave makeup hacks? #GRWM #MakeupHack #VeganEyeliner #GoldenRoseGermany #BeautyTips
• •Beauty with a Conscience. 🌿✨ At Golden Rose Germany, all our products are proudly 100% Cruelty-Free, with a wide range of Vegan options. Look good, feel good, do good. Explore our ethical beauty collection today! #Tierversuchsfrei #VeganKosmetik #EthicalBeauty
• •💖 Your Ethical Beauty Treat! 💖 Up to 20% Off Golden Rose Vegan Faves! *(Body of email):* Hey Beauty Lover, update your makeup bag with stunning, kind choices! For a limited time, enjoy up to 20% off our most-loved vegan & cruelty-free cosmetics. Because beauty should feel good, inside and out. Shop the sale now! 🌱➡️ [Link]