Brand Tone

Approachable and Friendly, Informative and Helpful, Trendy and Current, Aspirational yet Attainable, Enthusiastic

Brand Values

• •Affordability
• •Quality
• •Cruelty-Free
• •Variety and Inclusivity
• •Customer Focus
• •Trend Awareness

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone characteristics (e.g., friendly, informative, enthusiastic), preferred vocabulary (and words to avoid), and grammar style. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. For Golden Rose Croatia, this includes beauty enthusiasts, budget-conscious shoppers, and ethically-minded consumers. Tailor the language to resonate with them.
• •Prioritize Clarity and Conciseness: While being friendly and enthusiastic, ensure the core message is easy to understand. Avoid overly technical jargon unless explaining specific product benefits clearly.
• •Highlight Key Values Consistently: Regularly weave in mentions of affordability, cruelty-free status, product quality, and variety naturally within the copy. Don't just state them; show them through product benefits and brand stories.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook ad, or a TikTok video, the underlying tone and core messages should feel harmonious and recognizably "Golden Rose Croatia." Regular audits of content across platforms can help maintain this consistency.

Social Perception

A go-to brand for affordable makeup, A reliable source for a wide variety of cosmetic products, An ethical brand due to its cruelty-free commitment, Good value for money, Engaged with its community

Copy Examples

• •✨ Glow on a budget! ✨ Our new Luminous Silk Cream Blush gives you that perfect dewy flush without breaking the bank. Swipe on for instant radiance! Cruelty-free, as always. 😉 #GoldenRoseHrvatska #AffordableGlam #NewArrival #CrueltyFreeBeauty
• •Discover Your Beauty! From vibrant lipsticks to flawless foundations, explore hundreds of high-quality, cruelty-free makeup essentials at Golden Rose Croatia. Your next favorite is waiting!
• •💖 Spoil Yourself! 💖 Get 20% OFF All Bestsellers This Week Only at Golden Rose!
• •Quick smoky eye tutorial using our Intense Black Eyeliner! 😍 So easy, right? Show us your Golden Rose looks! #GRWMCroatia #SmokyEyeTutorial #MakeupTips #CrueltyFreeCosmetics
• •Meet your new vegan obsession: our PurePlant Lipstick. 🌱 Rich color, creamy texture, and made with love – absolutely no animal-derived ingredients and, of course, 100% cruelty-free. Nourish your lips and your values. Explore the shades!