Brand Tone

Empowering and Inclusive, Trustworthy and Ethical, Relatable and Friendly, Trendy and Modern

Brand Values

• •Halal Certified
• •Cruelty-Free
• •Affordability
• •Quality and High Standards
• •Customer-Centric
• •Inclusivity & Diversity
• •Ethical Production
• •Innovation
• •Sustainability

Best Practices

• •Always Emphasize Core Values: Consistently weave in keywords like "Halal," "cruelty-free," "affordable," and "quality" naturally within the copy. This reinforces brand identity.
• •Speak Directly to the Target Audience: Use language that resonates with Pakistani women, acknowledging their desire for products that suit their skin tones and cultural values (e.g., "celebrating Pakistani beauty," "wudu-friendly").
• •Maintain an Empowering and Positive Voice: Frame makeup as a tool for self-expression and confidence. Avoid language that suggests inadequacy or the need for "fixing."
• •Be Authentic and Transparent: If highlighting ethical sourcing or eco-friendly practices, ensure these claims are genuine and can be substantiated. This builds trust.
• •Engage and Build Community: Use questions, calls to action for user-generated content, and a friendly, approachable tone in social media captions and responses to foster a sense of community around the brand.

Social Perception

Positive: Customers perceive Golden Rose Pakistan as a reliable brand offering good quality makeup at accessible price points. The Halal and cruelty-free aspects are highly appreciated.

Copy Examples

• •Define your beauty, honor your values. Our Halal-certified, cruelty-free makeup is made for you. Shine on, Pakistan! ✨ #GoldenRosePakistan #HalalBeauty #EmpoweredByGR
• •Gorgeous, guilt-free glam is always in season! Discover vibrant shades and lasting formulas that are kind to your skin and the world. What’s your Golden Rose go-to? 💖 #EthicalBeauty #CrueltyFreeMakeup #AffordableLuxuryGR
• •From everyday elegance to festive fire, create looks that tell your unique story. Our diverse range celebrates every Pakistani skin tone. Find your perfect match today! 🇵🇰 #BeautyWithBelief #PakistaniBeauty #GoldenRoseForAll
• •Why choose between stunning and spiritual? With Golden Rose, you get both. High-performance, Halal-certified cosmetics that let your true self sparkle. Feel beautiful, inside and out. 🕌💄 #ModernMuse #HalalGlam #GRCosmeticsPK
• •Your beauty journey, our trusted companion. For over 25 years, we've brought you affordable luxury you can believe in. Quality, ethics, and your perfect shade – that's the Golden Rose promise. Join the family! #TrustedBeauty #GRCommunity #MakeupThatMatters