Brand Tone

Energetic, Personable, and Urgent

Brand Values

• •Community
• •Accessibility
• •Passion

Best Practices

• •Maintain an Energetic and Positive Voice: Always use enthusiastic and positive language in your captions and videos. Emojis can help convey this energy effectively.
• •Foster a Sense of Community: Use inclusive language like "our community," "crystal family," or "rock hounds." Ask questions to encourage interaction and make followers feel like they are part of a group.
• •Emphasize Scarcity and Urgency: Use phrases like "limited stock," "claim yours now," or "one-of-a-kind" to encourage immediate action, which aligns with the live sale model.
• •Be Personable and Authentic: Share your passion for the products. Use "I" and "we" to create a personal connection, and don't be afraid to show behind-the-scenes content.
• •Focus on Visual Storytelling: Let the beauty of the crystals and gems speak for themselves. Use high-quality photos and videos, and pair them with captions that tell a story about the piece's origin, energy, or unique features.

Social Perception

The perception of Golden Road Rocks is that of a niche, community-driven small business. Customers likely view the brand as being synonymous with its owner, appreciating the direct interaction and personalized experience offered through live sales. The brand is perceived as a trusted source within its community for acquiring unique crystals and gems. The nature of the live sale format also fosters a perception of transparency, as customers can see the exact product they are purchasing in real-time.

Copy Examples

• •✨ GOING LIVE! ✨ Get ready to discover some incredible, high-energy crystals. We have a limited number of stunning amethyst geodes and rare quartz clusters you won't want to miss. Tap in and say hello! #CrystalLive #GoldenRoadRocks #CrystalHealing
• •Just in! 🤩 Look at the stunning flash on this new batch of Labradorite! Each piece is hand-picked and waiting to find its forever home. Drop a 💖 in the comments if you love it as much as we do! #Labradorite #CrystalEnergy #GemstoneLover
• •What crystal is on your wishlist right now? 💎 Let us know in the comments below! We're always looking for new and exciting gems to bring to our amazing community. #CrystalCommunity #GoldenRoadGems #RockTalk
• •Only a few pieces left from last night's live sale! DM us to claim yours before they're gone for good. Thank you to everyone who joined! 🙏 #CrystalSale #LimitedStock #GemsAndMinerals
• •At Golden Road Rocks, we believe every crystal has a story and a unique energy. Our passion is connecting you with the perfect piece to support your journey. ✨ #CrystalMagic #HandpickedGems #GoldenRoad