Brand Tone

Personal, sentimental, and approachable

Brand Values

• •Personalization and Individuality
• •Craftsmanship and Quality
• •Sentimental Connection
• •Community

Best Practices

• •Always lead with emotion, focusing on the 'why' behind the jewelry (love, memory, identity, celebration) rather than just materials.
• •Use 'you' and 'your' language to speak directly to the customer, making the experience personal and reinforcing the custom nature of the brand.
• •Consistently emphasize the 'handmade' aspect by using words like 'handcrafted,' 'shaped by hand,' and 'made with love' to highlight craftsmanship and differentiate from mass-produced items.
• •Actively solicit and share customer stories and user-generated content to provide authentic material, reinforce sentimental value, and build community.
• •Maintain a warm and approachable voice by keeping the language simple, friendly, and heartfelt, avoiding overly formal or technical jargon, akin to a conversation with a trusted friend.

Social Perception

The brand is perceived as unique and artistic, offering pieces with high sentimental worth. It is seen as trusted and authentic due to its handmade nature and personal interactions, making its products highly regarded as gift-worthy.

Copy Examples

• •We love seeing your stories come to life. ✨ Sarah chose the name of her grandmother, a woman she says taught her everything about strength and grace. It2s more than a necklace; it2s a tribute, worn close to the heart. What name would you wear to honor someone you love? #WireWriting #HandmadeWithLove #GoldenNameJewelry
• •Your story, wrapped around your wrist. Our custom name bracelets are delicately handcrafted, turning a name you cherish into a beautiful, wearable piece of art. Each twist and turn of the wire is made with care, just for you. A subtle, daily reminder of what truly matters. #PersonalizedJewelry #HandmadeBracelet
• •Hi [Customer Name], we believe that jewelry should be as unique as the person who wears it. It2s not just about what you wear, but the meaning behind it. Whether it2s your own name, a loved one2s, or a word that inspires you, let us handcraft a piece that tells your story. P.S. We love creating these special pieces and we2d be honored to make one for you.
• •More Than a Name. It2s Your Story, Delicately Handcrafted. At Golden Name Jewelry, we don2t just make jewelry. We craft keepsakes. Each piece is lovingly shaped by hand from the finest gold-filled and sterling silver wire, creating a timeless treasure that2s uniquely yours.
• •The most meaningful gifts are the ones that tell a story. ✨ Surprise them with a beautifully handcrafted name necklace that shows how much you care. Perfect for birthdays, anniversaries, or just because. Tag someone who would love this! #UniqueGifts #GoldenNameJewelry #HandmadeJewelry