Brand Tone

Friendly and Approachable, Supportive and Empowering, Feminine and Sweet, Trendy and Current, Appreciative and Relatable

Brand Values

• •Customer Satisfaction & Connection
• •Affordability
• •Quality
• •Beauty and Confidence
• •Family/Sisterhood
• •Style & Trend-consciousness

Best Practices

• •Always Write with "Her" in Mind: Consistently focus on the customer – her desire to feel beautiful, confident, and stylish. Use language that speaks directly to her aspirations and daily life.
• •Embrace Friendly, Approachable Language: Use contractions (it's, you're), warm greetings ("Hey gorgeous!"), and positive emojis where appropriate. Avoid overly formal or technical jargon. Keep it light and conversational, like talking to a friend.
• •Highlight Core Values Subtly: Weave in mentions of affordability, quality, and the joy of finding pieces that inspire confidence without being overtly preachy. The "sisters-founded" aspect can add a touch of personal trust.
• •Maintain a Positive and Uplifting Voice: Even when addressing problems (e.g., "what to wear"), frame it with a positive solution. The copy should leave the reader feeling good and inspired.
• •Be Consistent Across All Channels: While the format might change (e.g., short captions on TikTok vs. longer descriptions on the website), the underlying friendly, supportive, and feminine tone should remain recognizable whether it's an email, a social media post, or website copy. Ensure new team members understand and can replicate this voice.

Social Perception

The brand is perceived as a source for trendy, affordable women's fashion and accessories. The perception is largely shaped by their own curated online presence. Without widespread external reviews or media coverage, the most visible perception is the one they project: a friendly, sister-run boutique focused on making customers happy and confident.

Copy Examples

• •Instagram Post (New Arrivals): Sunshine in a dress! ☀️ Our new [Dress Name] has just landed, and she’s everything you need to feel effortlessly beautiful. Perfect for brunches, strolls, and making memories. Snag yours and let your confidence bloom! ✨ #goldenmae #newarrivals #feelyourbest
• •Email Subject Line (Sale): A Little Treat from Us to You! 💕 Your Golden Mae Faves on Sale! (Body Snippet): Hey gorgeous! We believe every woman deserves to shine. That's why we're giving you a special something to brighten your wardrobe with pieces you'll love, at prices you'll love even more. Happy shopping!
• •Product Description (Best-selling Top): Meet the [Top Name] - your new go-to for that 'cute, comfy, and confident' vibe! Crafted with love and the softest fabric, this flattering beauty pairs perfectly with just about anything. Because feeling good should be easy! xo, Kortney & Kelsey
• •Facebook Ad (Targeting women seeking affordable style): Tired of choosing between style and your budget? At Golden Mae, we get it! Founded by sisters, our dream is to bring you adorable, quality pieces that make you feel amazing without breaking the bank. Discover your new favorite outfit today! #shopgoldenmae #affordablefashion #styleconfidence
• •TikTok Video Caption (Styling a versatile piece): One dress, three ways to feel fabulous! 😉 Which look is your fave? We’re all about making style easy & fun so you can shine every day! ✨ #goldenmaestyle #versatilefashion #howtostyle #confidentlyyou